Performance Marketing Manager (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Remote; CAD 75,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shepherd targeting, budgeting, and roadmaps, and articulate the narrative behind performance metrics on client calls.

You will bring 3+ years hands-on experience with Google Ads and Meta, a proven ROAS/CPA track record, and agency experience managing multiple clients. Strong English on live calls with US clients is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of improving ROAS, CPA or pipeline metrics you can walk us through.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a portfolio of B2B and growing-brand clients.
• Lead targeting, budget planning, roadmap development and client storytelling.
• Set up and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Create 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Paid media

Google Ads

Meta Ads

Agency experience

Client communication

Tools

Google Ads platform

Meta Ads Manager

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.