Paid Media Coordinator

ZenaTech Inc.; Toronto; On-site; CAD 52,000 - 76,000; Full time

Job summary

ZenaTech Inc. is seeking a Paid Media Coordinator to execute and optimize paid media campaigns across global, national, and regional markets, managing PPC, search, social, and industry-specific programs to drive efficient spend and strong ROI.

Based at our Toronto office, you will collaborate with content, design, and sales teams, monitor metrics like CPL and ROAS, test new platforms, and prepare performance reports as part of a fast-moving, innovative drone technology company.

Qualifications

• 1–3 years of experience in paid media or performance marketing.
• Strong hands-on experience with PPC and B2B paid media campaigns.
• Proficiency in Google Ads, LinkedIn Ads, and analytics tools (GA4, Looker, etc.).
• Experience supporting or exposure to multi-market or global campaigns.
• Strong analytical and time management skills.

Responsibilities

• Execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and industry platforms
• Conduct keyword research, audience targeting, and competitive analysis
• Monitor performance metrics (CPL, CPA, ROAS) and deliver actionable insights
• Collaborate with content, design, and sales teams to align messaging
• Test new platforms, formats, and industry-specific advertising opportunities
• Prepare performance reports and recommendations

Skills

Paid media

Performance marketing

Google Ads

LinkedIn Ads

GA4

Looker

Global campaigns

Analytical skills

Job description

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. ZenaTech serves over 100 enterprise software customers in law enforcement, government, and industrial sectors, with drones used in agriculture, defense, and logistics industries. The company has offices in North America, Europe, and the UAE.

This role operates out of our 250 University Ave, Toronto, ON M5G office.

Role Overview

ZenaTech is seeking a Paid Media Coordinator to execute and optimize all paid media initiatives across global, national, and regional markets. This role will manage PPC, search, social, and industry‑specific paid media programs, ensuring efficient spend, strong ROI, and alignment with business growth goals.

Key Responsibilities

• Execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and industry platforms
• Conduct keyword research, audience targeting, and competitive analysis
• Monitor performance metrics (CPL, CPA, ROAS) and deliver actionable insights
• Collaborate with content, design, and sales teams to align messaging
• Test new platforms, formats, and industry‑specific advertising opportunities
• Prepare performance reports and recommendations

Required Qualifications

• 1–3 years of experience in paid media or performance marketing
• Strong hands‑on experience with PPC and B2B paid media campaigns
• Proficiency in Google Ads, LinkedIn Ads, and analytics tools (GA4, Looker, etc.)
• Experience supporting or exposure to multi‑market or global campaigns
• Strong analytical and time management skills

Preferred Qualifications

• B2B or technology industry experience
• Paid media certifications (Google, Meta, LinkedIn)
• Experience with ABM or industry‑specific media platforms

Why Join Us?

Opportunity to work on cutting-edge drone technology and AI-driven innovations. Play a pivotal role in shaping the future of drone applications across multiple industries. Collaborative and innovative work environment with a mission-driven team. If you are a forward-thinking professional passionate about driving innovation and building high-impact partnerships, we invite you to apply and be part of our groundbreaking journey.

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.

"We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status."