Industry Marketing Specialist

ZenaTech Inc.; Toronto; On-site; CAD 65,000 - 100,000; Full time

Job summary

ZenaTech Inc. seeks an Industry Marketing Specialist to develop go-to-market strategies for Mining, Construction, Infrastructure, Utilities, and other verticals. You will conduct market research, craft positioning, plan campaigns, and enable sales with industry insights to grow pipeline and revenue.

You will work closely with regional marketers, demand generation, content teams, and leadership to translate drone and geospatial capabilities into measurable business outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5 years of B2B marketing experience.
• Experience marketing to technical or industrial audiences.
• Strong understanding of content marketing and lead generation.

Responsibilities

• Become the organization's expert on assigned industry verticals.
• Develop industry-focused campaigns that support pipeline growth.
• Collaborate with sales and demand generation teams.
• Create industry-specific sales presentations and battle cards.
• Develop thought leadership topics and industry guides.

Skills

B2B Marketing

Content Marketing

Lead Generation

Industrial Marketing

Market Research

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones,

Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission

critical business applications. Since 2017, the company has leveraged its software

development expertise and expanded its drone design and manufacturing capabilities

through ZenaDrone to innovate and enhance customer inspection, monitoring, safety,

security, compliance, and surveying processes.

This position in on site 5 days a week and is not offer hybrid or remote

Position Summary

The Industry Marketing Specialist is responsible for developing and executing go-to-market strategies for assigned industry verticals, including Mining, Construction, Infrastructure, Utilities, Energy, Environmental Services, or Government and other penetrating industry verticals.

This role combines market research, positioning, campaign planning, content strategy, sales enablement, and customer insights to drive pipeline growth and market penetration within targeted industries. The Industry Marketing Specialist serves as the internal subject matter expert on market trends, customer challenges, competitive dynamics, and industry-specific opportunities.

The successful candidate will work closely with sales teams, regional marketing managers, demand generation, content teams, and operational leaders to create compelling industry-focused marketing programs that generate awareness, leads, and revenue.

Key Responsibilities

Become the organization's expert on assigned industry verticals.

Responsibilities

• Develop deep knowledge of industry trends, regulations, economic drivers, and emerging opportunities.
• Conduct market/customer research and competitive analysis.
• Monitor competitor positioning, messaging, campaigns, and market activity.
• Identify customer pain points and emerging industry challenges.
• Maintain industry-specific buyer personas.
• Track market shifts and provide recommendations to leadership.

Industry Positioning & Messaging

Create compelling messaging that resonates with decision makers within target industries.

Responsibilities

• Develop vertical-specific value propositions.
• Translate drone, survey, geospatial, and inspection capabilities into business outcomes.
• Create messaging frameworks for key audiences.
• Ensure industry terminology and language are reflected in marketing materials.
• Align messaging across website, campaigns, collateral, and sales tools.

Campaign Development

Develop industry-focused campaigns that support pipeline growth.

Responsibilities

• Plan and execute marketing programs tailored to target industries.
• Collaborate with the demand generation team on integrated campaigns.
• Support account-based marketing initiatives.
• Develop targeted nurture streams and content journeys.
• Coordinate regional adaptations of global campaigns.

Campaign Channels

• Social media
• Website
• Webinars
• Industry publications
• Trade associations
• Events and conferences
• Thought leadership programs

Content Strategy & Thought Leadership

Drive the development of high-quality industry content.

Responsibilities

• Identify content gaps within assigned industries.
• Partner with writers and offshore content teams.
• Ensure content quality and industry relevance.
• Develop thought leadership topics.
• Source customer success stories and case studies.
• Create industry playbooks and guides.

Support revenue teams with industry-focused materials and insights.

Responsibilities

• Partner closely with sales leadership.
• Create industry-specific sales presentations.
• Develop battle cards and competitive positioning guides.
• Support strategic account planning.
• Assist sales teams with key opportunities.
• Deliver training on market trends and industry messaging.
• Industry presentations
• Opportunity-specific support materials

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Relevant industry certifications considered an asset.
• 3-5 years of B2B marketing experience.
• Experience marketing to technical or industrial audiences.
• Strong understanding of content marketing and lead generation.

Preferred

• Experience in: surveying, geospatial services, construction technology, mining, drone technology

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made, by a member of our hiring team.

We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.

This posting is for an existing vacancy.