Global Paid Media Specialist (PPC & B2B)

ZenaTech Inc.; Toronto; On-site; CAD 52,000 - 76,000; Full time

Job summary

ZenaTech Inc. is seeking a Paid Media Coordinator to execute and optimize paid media campaigns across global, national, and regional markets, managing PPC, search, social, and industry-specific programs to drive efficient spend and strong ROI.

Based at our Toronto office, you will collaborate with content, design, and sales teams, monitor metrics like CPL and ROAS, test new platforms, and prepare performance reports as part of a fast-moving, innovative drone technology company.

Qualifications

• 1–3 years of experience in paid media or performance marketing.
• Strong hands-on experience with PPC and B2B paid media campaigns.
• Proficiency in Google Ads, LinkedIn Ads, and analytics tools (GA4, Looker, etc.).
• Experience supporting or exposure to multi-market or global campaigns.
• Strong analytical and time management skills.

Responsibilities

• Execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and industry platforms
• Conduct keyword research, audience targeting, and competitive analysis
• Monitor performance metrics (CPL, CPA, ROAS) and deliver actionable insights
• Collaborate with content, design, and sales teams to align messaging
• Test new platforms, formats, and industry-specific advertising opportunities
• Prepare performance reports and recommendations

Skills

Paid media

Performance marketing

Google Ads

LinkedIn Ads

GA4

Looker

Global campaigns

Analytical skills

Job description

ZenaTech Inc. is seeking a Paid Media Coordinator to execute and optimize paid media campaigns across global, national, and regional markets, managing PPC, search, social, and industry-specific programs to drive efficient spend and strong ROI.

Based at our Toronto office, you will collaborate with content, design, and sales teams, monitor metrics like CPL and ROAS, test new platforms, and prepare performance reports as part of a fast-moving, innovative drone technology company.