Email Marketing Specialist

ZenaTech Inc.; Toronto; On-site; CAD 65,000 - 95,000; Full time

Job summary

ZenaTech Inc. in Toronto seeks an experienced Email Marketing Manager to lead strategy, content and lifecycle automation across brands. You will design campaigns, build workflows in HubSpot, analyze performance and optimize engagement to support revenue goals.

The role collaborates with design, content, sales and analytics teams to deliver personalized, compliant email experiences and continuous improvement across our DaaS and AI drone platforms.

Qualifications

• 5+ years hands-on email marketing experience
• Experience with lifecycle automation and campaigns across multiple brands
• Proficient in HubSpot and reporting tools
• Strong knowledge of email deliverability and compliance (GDPR/CAN-SPAM)
• HTML/CSS for email templates and customization
• Ability to analyze metrics and derive insights
• Bachelor's degree in marketing, communications or related field

Responsibilities

• Plan and execute end-to-end email campaigns across brand channels
• Build and optimize lifecycle automation workflows in HubSpot
• Create on-brand email content with compelling CTAs
• Perform segmentation, list hygiene and compliance checks
• Conduct A/B testing and optimize based on KPIs
• Collaborate with design, content, sales and analytics teams
• Stay updated on email marketing trends and best practices
• Develop persona/industry-specific nurture tracks mapped to buyer journeys
• Create and maintain HubSpot dashboards and reports
• Monitor deliverability and domain health; resolve issues
• Design structured testing roadmaps with learnings applied to future campaigns

Skills

Email marketing strategy

HubSpot workflows

HTML/CSS for emails

A/B testing

Lifecycle automation

Analytics interpretation

Copywriting

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Google Analytics

SQL basics

Job description

ZenaTech is a Nasdaq-listed technology company focused on AI drone, Drone as a Service (DaaS), and Technology solutions for mission-critical applications for business and governments. We are dedicated to pushing the boundaries of drone applications across various industries, including defense, agriculture, logistics and commercial in applications like traffic management, wildfire response, environmental monitoring, border control and industrial inspections.

250 University Ave, Toronto, ON M5G

Role Overview

You will be responsible for developing, implementing and optimizing email marketing strategies across all ZenaTech brands. This includes campaign strategy, content creation, list management, lifecycle automation, performance analysis and continuous optimization to drive engagement, nurture leads and support revenue goals.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns across all brand channels, from strategy and content creation to delivery and performance analysis
• Design and build email lifecycle automation workflows in HubSpot, including onboarding sequences, nurture campaigns, re-engagement workflows and post-event follow-ups
• Create engaging, on-brand email content including copy, visuals and calls-to-action tailored to audience segments and customer journey stage
• Manage email list segmentation and hygiene, ensuring accurate targeting, proper opt-in compliance and adherence to GDPR and CAN-SPAM regulations
• Conduct A/B testing and performance analysis across campaigns; monitor KPIs (deliverability, open rates, click-through rates, conversions, ROI) and implement data-driven optimizations
• Collaborate with design, content, sales and analytics teams to align email initiatives with broader marketing strategy
• Stay current on email marketing best practices, platform updates and industry trends to drive continuous improvement
• Design and execute persona and industry/vertical specific nurture tracks tailored to different segments across ZenaTech's brand portfolio, mapped to buyer journey stage and lead-scoring triggers rather than simple time-based delays
• Build and maintain HubSpot dashboards and custom reports to monitor overall email program health, including list growth/decay, engagement trends, spam complaint rates, and unsubscribe trends, in addition to individual campaign performance
• Monitor sending domain health and deliverability (SPF/DKIM/DMARC, sender reputation, blocklist status) and proactively resolve issues impacting inbox placement
• Design and execute structured A/B and multivariate testing roadmaps, testing subject lines, send-time, from-name, content format, CTA placement and personalization, prioritized by potential impact, with documented learnings applied across future campaigns

Required Qualifications

• 5+ years of hands-on experience as an email marketer or in a related marketing role with significant email responsibility
• Proven expertise in email marketing strategy, campaign execution and lifecycle automation
• Advanced proficiency with HubSpot, including workflow automation, list management and reporting (or equivalent marketing automation platform)
• Strong understanding of email best practices, deliverability, CRM integration, segmentation strategies and compliance (GDPR, CAN-SPAM)
• Proficiency with HTML and CSS for email template design and customization
• Experience with data analysis tools such as Google Analytics and ability to interpret metrics and derive actionable insights
• Excellent written communication and copywriting skills; ability to craft compelling, audience-specific messaging
• Strong analytical mindset with experience running A/B tests and optimizing based on performance data
• Bachelor's degree in marketing, communications or related field (or equivalent professional experience)

Preferred Qualifications

• Certification in email marketing, HubSpot, Google Analytics or related field
• Experience with B2B marketing and technical product campaigns
• Familiarity with other marketing automation platforms or marketing analytics tools
• Experience managing email marketing for multiple brands or product lines
• Experience managing consistent testing and measurement standards across multiple brands or product lines
• Familiarity with HubSpot's native A/B testing and reporting tools specifically
• Basic SQL or analytics tool literacy for deeper program analysis beyond native platform reporting
• Experience designing industry or persona-specific nurture campaigns tied to lead scoring and lifecycle stage, not just generic drip sequences
• Working knowledge of statistical testing concepts (sample size, confidence/significance) to properly evaluate A/B and multivariate test results
• Familiarity with deliverability monitoring tools (e.g., Google Postmaster Tools, sender score monitors) and email authentication standards (SPF/DKIM/DMARC)

Why Join Us?

Opportunity to work on cutting-edge drone technology and AI-driven innovations. Play a pivotal role in shaping the future of drone applications across multiple industries. Collaborative and innovative work environment with a mission-driven team. If you are a forward-thinking professional passionate about driving innovation and building high-impact partnerships, we invite you to apply and be part of our groundbreaking journey.

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.

We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.