Outbound SaaS Account Executive — Canadian SMB

Dayforce; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Dayforce is seeking an Outbound Sales Account Executive to drive new business in the Canadian SMB market. You will prospect, profile territories, and build a robust pipeline for payroll and HR software solutions.

You will lead outbound campaigns, deliver tailored demonstrations, and negotiate contracts to close deals while collaborating with marketing and leadership to optimize messaging and tools.

Qualifications

• 3+ years of outbound sales experience in SaaS/tech.
• Experience selling payroll/HR software is a plus.
• Proven hunter with a track record of meeting or exceeding targets.

Responsibilities

• Prospect and identify new SMB opportunities in Canada; build pipeline.
• Conduct outbound prospecting via cold calls, email outreach, networking.
• Develop and execute a territory plan to exceed targets.
• Deliver demos and proposals; negotiate and close new business.
• Maintain accurate CRM records of activities, leads, and deals.

Skills

Prospecting

Cold calling

Email campaigns

Negotiation

Closing

Territory planning

CRM (Salesforce)

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce

Job description

Dayforce is seeking an Outbound Sales Account Executive to drive new business in the Canadian SMB market. You will prospect, profile territories, and build a robust pipeline for payroll and HR software solutions.

You will lead outbound campaigns, deliver tailored demonstrations, and negotiate contracts to close deals while collaborating with marketing and leadership to optimize messaging and tools.