Newsletter Campaign Specialist

LabX Media Group; Barrie; Presencial; CAD 45.000 - 60.000; Jornada completa

Descripción de la vacante

LabX Media Group in Barrie is seeking an Email Coordinator to support internal content and newsletters. You will build, edit, and deploy newsletters, coordinate sponsor materials, and create targeted audience lists to drive engagement across brands.

Working with editorial, sales, design, and eMarketing teams, you will monitor campaign performance, report on open and click-through metrics, and help optimize layouts, send times, and promotion strategies while maintaining brand standards.

Formación

• 1+ years of experience with email marketing.
• 1+ years of experience building emails, newsletters, and internal content.
• Experience with marketing automation and CRM systems (HubSpot, MailChimp).
• Excellent communication skills to report results to stakeholders and work cross-functionally.

Responsabilidades

• Build, edit, and deploy internal content, including newsletters and digests.
• Coordinate sponsor assets and ensure advertising placements are implemented in campaigns.
• Create, manage, and optimize audience segmentation for accurate targeting.
• Monitor, analyze, and report on campaign performance including open rates, click-through rates, and conversions.
• Collaborate with editorial, sales, design, and eMarketing teams to optimize layouts and send times.
• Coordinate scheduling and deployment of newsletters and internal campaigns to meet deadlines.
• Maintain campaign documentation and SOPs, identifying opportunities to improve processes.

Conocimientos

Email marketing

Newsletter creation

Cross-functional collaboration

Herramientas

HubSpot

Mailchimp

Descripción del empleo

LabX Media Group in Barrie is seeking an Email Coordinator to support internal content and newsletters. You will build, edit, and deploy newsletters, coordinate sponsor materials, and create targeted audience lists to drive engagement across brands.

Working with editorial, sales, design, and eMarketing teams, you will monitor campaign performance, report on open and click-through metrics, and help optimize layouts, send times, and promotion strategies while maintaining brand standards.