CRM & Email Automation Architect — Multi-Channel Journeys

Leon's Furniture Limited; Edmonton; Presencial; CAD 60.000 - 90.000; Jornada completa

Descripción de la vacante

The Brick, part of Leon's Furniture Limited, is seeking a CRM & Email Marketing Automation Specialist in Edmonton to independently design, build, test, deploy, and optimize email and SMS communications using Listrak NextGen. You will own a comprehensive customer journey matrix and collaborate with Marketing, Purchasing, and technical teams.

You will define triggers, timing, and segmentation, coordinate automated and promotional sends, and maintain workflows with a strong focus on customer

Formación

• Hands-on experience independently building and managing complex, multi-step email and SMS automations, preferably in Listrak NextGen (Klaviyo or similar platforms also relevant).
• Experience designing category-based post-purchase and behavioural journeys beyond basic abandoned-cart flows, including entry/exit rules, branching, prioritization, pauses, re-entry, and suppression.
• Ability to develop and document a complete journey matrix, manage audience segmentation, and test complex workflows end to end.
• Knowledge of HTML and CSS; experience with Figma is an asset.
• Strong organizational, project-management, communication, and problem-solving skills, with excellent attention to detail and the ability to work independently and follow up across departments.
• Experience with Shopify and Google Analytics is an asset.

Responsabilidades

• Own and maintain a documented, end-to-end email and SMS journey matrix spanning welcome, browsing, cart recovery, category-specific purchase, repeat purchase, reactivation which are already in the system.
• Build category-specific post-purchase journeys for furniture, mattresses, appliances, electronics, and other product groups using order events, category/product information, and relevant follow-up timing.
• Define and configure each journey’s entry triggers, eligibility, message sequence, wait periods, channel, personalization, conditional branches, pause/resume rules, re-entry criteria, cancellation and exit conditions, and success measures.
• Create cross-journey orchestration rules, including message priorities, contact frequency caps, suppression windows, deduplication, and conflict resolution when customers qualify for multiple journeys or purchase across categories.
• Coordinate automated and promotional sends; define when service or transactional messages take precedence, and when marketing journeys should be delayed, paused, or stopped.
• Independently build, test, troubleshoot, launch, and maintain workflows in Listrak NextGen, collaborating with technical teams when integrations or event feeds require changes.
• Maintain clear documentation of triggers, dependencies, decision rules, journey changes, and workflow ownership so automations remain auditable and manageable.

Conocimientos

Email marketing strategy

Cross-functional collaboration

Project management

Independent work

Herramientas

Listrak NextGen

Shopify

Google Analytics

Figma

Descripción del empleo

The Brick, part of Leon's Furniture Limited, is seeking a CRM & Email Marketing Automation Specialist in Edmonton to independently design, build, test, deploy, and optimize email and SMS communications using Listrak NextGen. You will own a comprehensive customer journey matrix and collaborate with Marketing, Purchasing, and technical teams.

You will define triggers, timing, and segmentation, coordinate automated and promotional sends, and maintain workflows with a strong focus on customer