Email Coordinator (Internal Content, Newsletters)

LabX Media Group; Barrie; On-site; CAD 45,000 - 60,000; Full time

Job summary

LabX Media Group in Barrie is seeking an Email Coordinator to support internal content and newsletters. You will build, edit, and deploy newsletters, coordinate sponsor materials, and create targeted audience lists to drive engagement across brands.

Working with editorial, sales, design, and eMarketing teams, you will monitor campaign performance, report on open and click-through metrics, and help optimize layouts, send times, and promotion strategies while maintaining brand standards.

Qualifications

• 1+ years of experience with email marketing.
• 1+ years of experience building emails, newsletters, and internal content.
• Experience with marketing automation and CRM systems (HubSpot, MailChimp).
• Excellent communication skills to report results to stakeholders and work cross-functionally.

Responsibilities

• Build, edit, and deploy internal content, including newsletters and digests.
• Coordinate sponsor assets and ensure advertising placements are implemented in campaigns.
• Create, manage, and optimize audience segmentation for accurate targeting.
• Monitor, analyze, and report on campaign performance including open rates, click-through rates, and conversions.
• Collaborate with editorial, sales, design, and eMarketing teams to optimize layouts and send times.
• Coordinate scheduling and deployment of newsletters and internal campaigns to meet deadlines.
• Maintain campaign documentation and SOPs, identifying opportunities to improve processes.

Skills

Email marketing

Newsletter creation

Cross-functional collaboration

Tools

HubSpot

Mailchimp

Job description

About LabX Media Group

LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research.

An exciting opportunity to join the LabX Media Group eMarketing team. The primary responsibility ofEmail Coordinatorwill be to support Internal Content and Newsletters. The Email Coordinator is responsible for coordinating sponsor materials, building and deploying newsletters, and creating targeted audience lists. This role ensures the timely and accurate execution of internal promotional initiatives while optimizing sponsorship and newsletter performance, maintaining brand standards, and driving audience engagement.

The successful candidate will report to the Manager, eMarketing Services and work closely with external clients, eMarketing, editorial, sales, and design teams to ensure the seamless planning, execution, and reporting of all newsletters and other internal content initiatives.

Responsibilities:

• Build, edit, and deploy internal content, including newsletters, digests, electronic table of contents (eTOCs), print promotions, and other brand marketing initiatives using custom email templates.
• Coordinate sponsor assets and ensure all advertising placements, creative materials, and links are accurately implemented within newsletter campaigns.
• Create, manage, and optimize audience segmentation to ensure accurate targeting and maximize engagement across internal content campaigns.
• Monitor, analyze, and internally report on campaign performance, including open rates, click-through rates, clicks, engagement, conversions, and unsubscribe metrics, providing insights to support ongoing optimization.
• Collaborate with the Team Lead, editorial, sales, design, and eMarketing teams to optimize newsletter layouts, subject lines, send times, and promotional strategies through ongoing testing and performance analysis.
• Coordinate the scheduling and deployment of newsletters and internal promotional campaigns, ensuring deadlines are met and campaigns are delivered accurately.
• Maintain campaign documentation, trackers, and standard operating procedures (SOPs), while identifying opportunities to improve processes and increase operational efficiency.

Qualifications:

• 1+ years of experience working with email marketing.
• 1+ years of experience building and emails, newsletters, and other internal content.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.

Necessary Skills and Experience:

• Highly organized
• Excellent attention to detail
• Data Driven
• Ability to handle multiple tasks at any one time
• Customer focused
• Effective communication skills
• Enthusiasm and self-motivation
• Ability to work in a fast-paced environment

LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion. We celebrate diverse perspectives and are committed to fostering a culture where differences are valued and innovation thrives.

Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate screening or decision-making. All evaluations are conducted by our human resources team and hiring managers.