Email Marketing Specialist - ROI Focus, Hybrid

WebMarketers; Ottawa; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Dental care

Extended health care

On-site parking

Paid time off

Work from home

Job summary

WebMarketers is seeking an Email Specialist to lead the planning, execution and optimization of client email campaigns. You will work closely with the digital marketing team, engage with clients, and coordinate with management to drive ROI and profitability.

The ideal candidate will design automated customer journeys, craft compelling copy, harness segmentation and testing, and ensure deliverability across ESP platforms. Hybrid work options in Ottawa are available.

Qualifications

• Experience planning, building and optimizing email campaigns to drive engagement, conversions and revenue.
• Proficient with Mailchimp, Klaviyo, HubSpot or similar ESPs.
• Able to create email automations and customer journeys (welcome series, abandoned cart, nurture, re-engagement).
• Able to write persuasive email copy and subject lines.
• Strong segmentation/personalization and list management.
• Knowledgeable in A/B testing for subject lines, timing and CTAs.
• Familiar with email design best practices and mobile responsiveness.
• Understanding of deliverability, sender reputation and inbox placement.
• Experience integrating email campaigns with landing pages, forms and CRM systems.
• Able to relay campaign insights and results to clients clearly.
• Able to work independently and in a team.

Responsibilities

• Lead strategic and operational efforts to deliver tangible results for clients.
• Drive ROI and campaign profitability as part of the team.
• Collaborate with digital marketing and interact with clients and management.
• Shape the success of campaigns through data-driven optimization.

Skills

Email campaign strategy

Email automation

Copywriting for emails

Segmentation & personalization

A/B testing

Email deliverability

Client communication

Team collaboration

Tools

Mailchimp

Klaviyo

HubSpot

Job description

WebMarketers is seeking an Email Specialist to lead the planning, execution and optimization of client email campaigns. You will work closely with the digital marketing team, engage with clients, and coordinate with management to drive ROI and profitability.

The ideal candidate will design automated customer journeys, craft compelling copy, harness segmentation and testing, and ensure deliverability across ESP platforms. Hybrid work options in Ottawa are available.