Remote Email & SMS Campaign Lead

CSC Generation Enterprise; Canada; A distancia; CAD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

RRSP match

Medical, dental, and vision coverage

Employee discounts across brands

Descripción de la vacante

Sur La Table is seeking an Email & SMS Specialist to own end-to-end lifecycle campaigns, from calendaring to deployment and performance analysis. You will drive segmentation, A/B testing cadences, and AI-powered processes to scale during peak periods.

In a lean team, you will take ownership, move fast, and collaborate with Brand Marketing, Creative, Merchandising, and Analytics/CRM to optimize engagement while ensuring regulatory compliance across CAN-SPAM, CASL, and GDPR.

Formación

• Bachelor's degree or equivalent.

Responsabilidades

• Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
• Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
• Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
• Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
• Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
• Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
• Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
• Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
• Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
• Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Conocimientos

1–3 years email marketing

AI in email marketing

Data-driven

Email regulations CAN-SPAM/CASL/GDPR

Attention to detail

Experimentation mindset

Culinary brand passion

Educación

Bachelor's degree or equivalent

Herramientas

HTML/CSS email coding

Emarsys

Wunderkind

Google Analytics

Heap

Adobe Suite

Canva

Descripción del empleo

Sur La Table is seeking an Email & SMS Specialist to own end-to-end lifecycle campaigns, from calendaring to deployment and performance analysis. You will drive segmentation, A/B testing cadences, and AI-powered processes to scale during peak periods.

In a lean team, you will take ownership, move fast, and collaborate with Brand Marketing, Creative, Merchandising, and Analytics/CRM to optimize engagement while ensuring regulatory compliance across CAN-SPAM, CASL, and GDPR.