Campaign Coordinator - Lead Generation

LabX Media Group; Barrie; On-site; CAD 52,000 - 76,000; Full time

Job summary

LabX Media Group is seeking a Campaign Coordinator to join the eMarketing team in Canada. The role focuses on end-to-end lead generation campaigns, landing page and form creation, client liaison, and data tracking in Trello and custom trackers.

You will also support email marketing processes, including email builds, list creation, A/B testing, workflows, and data analysis. The successful candidate reports to the Team Lead – eMarketing, Lead Generation.

Qualifications

• 1+ year of experience in email marketing.
• Experience with marketing automation and CRM platforms (HubSpot, MailChimp).
• Excellent communication to report results to stakeholders and collaborate cross-functionally.
• Familiarity with digital publishing, lead generation campaigns, or science sectors is advantageous.

Responsibilities

• Build, monitor, and maintain lead gen landing pages and custom forms.
• Plan and deploy promotional emails and manage email marketing schedules.
• Create specialized lists to support eMarketing for campaigns.
• Design, deploy, and monitor E-Drip / workflow campaigns and related automation.
• Coordinate with Paid Social Media teams to set up campaigns as needed.
• Follow up with clients, writers, and design teams to meet timelines and goals.
• Communicate updates on campaigns, launch timelines, materials, changes, and analysis.
• Review and update SOPs related to the position.
• Maintain accurate campaign records in Trello and trackers.
• Support additional administrative tasks as required.

Skills

Email marketing

CRM systems

Communication

Industry knowledge

Job description

LabX Media Group is a leading B2B science media company delivering award-winning editorial content, essential industry news, analysis, and insights for the scientific research and life science communities.

We are seeking a detail-oriented and motivated Campaign Coordinator to join our eMarketing team!

The primary responsibility of the Campaign Coordinator will be to support custom lead generation campaigns and admin tasks. This role will include end-to-end management of lead generation campaigns, including uploading landing pages and creating custom forms, liaising with clients, sales teams, and writers, and ensuring accurate record-keeping in Trello and custom trackers for campaign status, goals, and email dates. Additionally, the Campaign Coordinator will support email marketing processes, including: email builds, list creation, A/B testing, workflows, and data analysis.

The successful candidate will report to the Team Lead – eMarketing, Lead Generation to ensure the seamless execution of programs and the efficient operation of lead generation initiatives.

Responsibilities:

• Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.
• Responsible for the email marketing promotion schedule of lead generation campaigns, including building and deployment of promotional emails.
• Responsible for specialized list creation to support eMarketing for lead generation campaigns.
• Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns.
• Responsible for various other lead generation promotions including compendiums, multi-sponsored content as needed per campaign, and additional promotional needs as required
• Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
• Responsible for monitoring and following up with external clients, Creative Writers and Design to ensure timelines are met for campaign goals.
• Responsible for communicating all updates on lead generation campaigns, including, but not limited to, launch timelines, materials required, changes needed, and analysis of current campaigns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Maintain accurate record-keeping of campaigns in Trello and custom trackers.
• Support with additional administrative tasks as required.

Qualifications:

• 1+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.

Necessary Skills and Experience:

• Highly organized
• Excellent attention to detail
• Data Driven
• Ability to handle multiple tasks at any one time
• Customer focused
• Effective communication skills
• Enthusiasm and self-motivation
• Ability to work in a fast-paced environment

Applications:

This position is open to all eligible candidates located in Canada. Preference may be given to candidates within the Eastern Time Zone.

This job posting is for a current vacancy.

LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion. We celebrate diverse perspectives and are committed to fostering a culture where differences are valued, and innovation thrives. Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview.

We thank all candidates for applying. Only those candidates selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate screening or decision-making. All evaluations are conducted by our human resources team and hiring managers.