Remote Circulation & Audience Growth Lead

LabX Media Group; Toronto; On-site; CAD 85,000 - 105,000; Full time

Benefits offered by this job

Health and dental coverage

Paid vacation

Professional development support

Job summary

LabX Media Group is seeking a Circulation Manager to lead print and digital circulation strategy for a major publication. You will drive subscriber acquisition, retention, and revenue growth across channels, using data-driven segmentation and lifecycle marketing.

The role involves forecasting, partnerships with fulfillment vendors, and optimizing churn, LTV, and profitability in a remote Canada-wide setting. A strong analytics background and media experience are essential.

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered.
• 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment.
• Strong analytical mindset with the ability to interpret audience data and translate insights into actionable strategies that drive measurable growth.
• Excellent communication and project management skills; ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment.
• Experience in/knowledge of the scientific industry is an asset.

Responsibilities

• Own and manage all aspects of print and digital circulation strategy for a large consumer-focused publication, with accountability for subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement.
• Develop and execute audience growth strategies that increase paid and qualified circulation, optimize subscriber lifetime value (LTV), reduce churn, and improve overall circulation profitability.
• Utilize audience, subscription, and engagement data to make informed decisions that drive acquisition, retention, conversion, and revenue growth across multiple channels.
• Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and data-driven personalization strategies.
• Build and optimize subscriber lifecycle programs from initial conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention.
• Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives. Continuously measure performance and apply a disciplined test-and-learn approach to improve response rates, retention, and ROI.
• Monitor and optimize key circulation and subscription metrics including subscriber growth, renewal rates, churn, engagement, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and subscription revenue.
• Own subscription revenue performance and circulation economics, including forecasting acquisition and retention results, monitoring profitability, and identifying opportunities to improve yield and operational efficiency.
• Develop annual circulation forecasts, budgets, reporting, and performance analysis. Present recommendations and results to senior leadership based on measurable business outcomes.
• Oversee all print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution.
• Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other third-party suppliers to ensure operational excellence and cost efficiency.
• Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations. Manage relationships with audit organizations and maintain the integrity of subscriber data.
• Conduct competitive analysis and market research to identify audience trends, emerging technologies, subscription best practices, and growth opportunities that keep the publication ahead of the market.
• Monitor email deliverability and optimize subscriber communications to improve inbox placement, open rates, click-through rates, engagement, retention, and conversion performance.
• Develop and execute integrated audience development strategies that grow readership and drive traffic and engagement across print, digital, email, social media, events, newsletters, and advertiser-supported content programs.
• Partner closely with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with broader business, content, and revenue goals.
• Leverage advanced audience segmentation, cohort analysis, retention modeling, and performance reporting to identify opportunities for growth, improve subscriber experiences, and support strategic decision-making.
• Continuously evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach, improve subscription performance, and strengthen long-term customer relationships.

Skills

Analytical mindset

Communication

Project management

Remote work adaptability

Education

Post-secondary degree or diploma in Marketing, Communications, Business, or related field

Tools

Omeda

CDS

Google Analytics

Adobe Analytics

Job description

LabX Media Group is seeking a Circulation Manager to lead print and digital circulation strategy for a major publication. You will drive subscriber acquisition, retention, and revenue growth across channels, using data-driven segmentation and lifecycle marketing.

The role involves forecasting, partnerships with fulfillment vendors, and optimizing churn, LTV, and profitability in a remote Canada-wide setting. A strong analytics background and media experience are essential.