Email Specialist

WebMarketers; Ottawa; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Dental care

Extended health care

On-site parking

Paid time off

Work from home

Job summary

WebMarketers is seeking an Email Specialist to lead the planning, execution and optimization of client email campaigns. You will work closely with the digital marketing team, engage with clients, and coordinate with management to drive ROI and profitability.

The ideal candidate will design automated customer journeys, craft compelling copy, harness segmentation and testing, and ensure deliverability across ESP platforms. Hybrid work options in Ottawa are available.

Qualifications

• Experience planning, building and optimizing email campaigns to drive engagement, conversions and revenue.
• Proficient with Mailchimp, Klaviyo, HubSpot or similar ESPs.
• Able to create email automations and customer journeys (welcome series, abandoned cart, nurture, re-engagement).
• Able to write persuasive email copy and subject lines.
• Strong segmentation/personalization and list management.
• Knowledgeable in A/B testing for subject lines, timing and CTAs.
• Familiar with email design best practices and mobile responsiveness.
• Understanding of deliverability, sender reputation and inbox placement.
• Experience integrating email campaigns with landing pages, forms and CRM systems.
• Able to relay campaign insights and results to clients clearly.
• Able to work independently and in a team.

Responsibilities

• Lead strategic and operational efforts to deliver tangible results for clients.
• Drive ROI and campaign profitability as part of the team.
• Collaborate with digital marketing and interact with clients and management.
• Shape the success of campaigns through data-driven optimization.

Skills

Email campaign strategy

Email automation

Copywriting for emails

Segmentation & personalization

A/B testing

Email deliverability

Client communication

Team collaboration

Tools

Mailchimp

Klaviyo

HubSpot

Job description

Career Details

Responsibilities:

We are looking for a personable and talented Email Specialist to join our fast paced and steadily growing team. In this role, you will lead strategic and operational efforts to provide our clients with tangible results. As a team, we’re passionate about driving ROI and boosting campaign profitability, and we need someone who shares this enthusiasm and dedication.

As a natural leader with a creative flair and a robust work ethic, you’ll thrive in our collaborative team environment. You’ll work closely with our digital marketing team, engage with clients, and interact with WebMarketers management, playing a pivotal role in shaping the success of our campaigns. If you’re excited about making a tangible impact and being part of a team that values innovation and results, we’d love to hear from you!

Preferred Qualifications:

The Ideal Candidate is:

• Experienced in planning, building and optimizing email marketing campaigns that drive engagement, conversions and revenue
• Proficient with email marketing platforms such as Mailchimp, Klaviyo, HubSpot or similar ESPs
• Able to create effective email automations and customer journeys including welcome series, abandoned cart flows, lead nurture sequences and re-engagement campaigns
• Able to write persuasive email copy and subject lines that align with the target audience and encourage opens, clicks and conversions
• Strong understanding of segmentation, personalization and list management to deliver relevant messaging to the right audience
• Knowledgeable in A/B testing for subject lines, content, send times and calls to action to continuously improve results
• Familiar with email design best practices, mobile responsiveness and collaborating with designers to produce high-performing creative assets
• Understanding of email deliverability best practices including sender reputation, spam compliance and inbox placement
• Experience integrating email campaigns with landing pages, forms, CRM systems and broader digital marketing strategies
• Able to interact with clients and relay campaign insights, recommendations and results in an effective manner
• Able to work effectively independently and in a team to deliver results

Job Type: Full-time

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off
• Work from home

Full-time Hybrid remote in Ottawa, Ontario $50,000.00-$55,000.00 per year