Media Strategist (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will define targeting, budget decisions, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, owning 90-day roadmaps and the story behind the numbers on calls. Remote role with an agency that values performance-driven growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta across multiple clients.
• Track record of improving ROAS, CPA, or pipeline metrics with data.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Oversee conversion tracking and attribution with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly client roadmaps and narrate numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.