Marketing Ops Lead: HubSpot + AI-Driven MarTech

Lwolf; Toronto; On-site; CAD 90,000 - 140,000; Full time

Job summary

Lwolf is seeking a Marketing Operations Lead to own the tech stack, optimize processes, and build robust analytics. You will manage HubSpot administration, data quality, and cross-functional projects that drive ROI across Marketing, Sales, and RevOps.

You will bring 5+ years in marketing operations with HubSpot expertise, plus experience in analytics, AI workflows, and strong communication for non-technical stakeholders. B2B SaaS or real estate experience is a plus.

Qualifications

• 5+ years in marketing operations with HubSpot expertise.
• Experience with marketing analytics, reporting, and dashboards.
• Hands-on experience with AI tools in marketing workflows.
• Strong cross-functional collaboration and project leadership.
• Familiarity with B2B SaaS or real estate industries is a plus.

Responsibilities

• Own and optimize the marketing tech stack, with HubSpot at the core (admin, workflows, integrations, data hygiene).
• Design and improve marketing processes for efficiency and speed to market.
• Build analytics and reporting frameworks to show marketing ROI and progression to leadership.
• Lead cross-functional projects across Marketing, Sales, and RevOps with clear timelines and deliverables.
• Identify and implement AI-powered tools to boost productivity and personalization in marketing workflows.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal MarTech expert and trainer for the team.
• Monitor data quality across marketing systems and ensure clean handoffs with CRM data.

Skills

HubSpot administration

Marketing analytics

Cross-functional leadership

AI in marketing

Process design

Data quality

Data-driven decision making

Stakeholder communication

Documentation

B2B SaaS experience

Tools

HubSpot

CRM integrations

Job description

Lwolf is seeking a Marketing Operations Lead to own the tech stack, optimize processes, and build robust analytics. You will manage HubSpot administration, data quality, and cross-functional projects that drive ROI across Marketing, Sales, and RevOps.

You will bring 5+ years in marketing operations with HubSpot expertise, plus experience in analytics, AI workflows, and strong communication for non-technical stakeholders. B2B SaaS or real estate experience is a plus.