B2B Marketing Tech Lead: AI-Driven Stack Architect

lyft; Toronto; Hybrid; CAD 129,000 - 161,000; Full time

Benefits offered by this job

Health benefits

Mental health support

Family building benefits

Child care assistance

Health Savings Account

Job summary

Lyft is seeking a Marketing Technology Lead to own the B2B marketing technology stack, including marketing automation, content and web, lead routing, data enrichment, and attribution. You will lead solution design, architecture, and data models spanning from first touch to qualified opportunity, partnering with Privacy, Legal, and Data teams.

You’ll remain hands-on in configuring HubSpot, building integrations, and driving a scalable stack while exploring AI enhancements for lead scoring,

Qualifications

• Bachelor’s degree in Business, Information Systems, Computer Science, or related field, or equivalent experience.
• 7+ years in a marketing technology or business systems role, with 3+ years leading design and delivery.
• 5+ years hands-on admin of a B2B marketing automation platform (HubSpot, Marketo, Pardot, or Eloqua) with at least one active certification.
• Hands-on depth in at least two platform categories beyond marketing automation (content management, lead routing, data enrichment, ABM, analytics, or attribution).
• 3+ years hands-on in Salesforce and 3+ delivered integrations using REST APIs/webhooks.
• Experience with tag management and web/campaign tracking instrumentation.
• Led end-to-end delivery of at least 2 large cross-functional marketing technology programs.

Responsibilities

• Serve as the senior technical owner of the B2B marketing technology stack.
• Lead requirements gathering and translate into designs.
• Configure and extend the marketing automation platform (HubSpot) and build integrations.
• Own the marketing technology roadmap and data model, enrichment, and routing logic.
• Own the tracking/instrumentation layer for attribution and campaign tracking.
• Oversee lead lifecycle systems with a focus on identity, deduplication, scoring, and funnel integrity.
• Identify where AI can improve the stack and drive rollout of capabilities.
• Set technical standards through design reviews and documentation.
• Maintain platform reliability and drive incident resolution and automation.
• Govern marketing data, consent, and privacy compliance, and manage change.

Skills

Marketing automation

Lead routing

Data modeling

HubSpot

Salesforce

Education

Bachelor’s degree

Tools

Databricks

Snowflake

Job description

Lyft is seeking a Marketing Technology Lead to own the B2B marketing technology stack, including marketing automation, content and web, lead routing, data enrichment, and attribution. You will lead solution design, architecture, and data models spanning from first touch to qualified opportunity, partnering with Privacy, Legal, and Data teams.

You’ll remain hands-on in configuring HubSpot, building integrations, and driving a scalable stack while exploring AI enhancements for lead scoring,