Marketing Operations Lead

Lever, Inc.; Toronto; Hybrid; CAD 140,000 - 178,000; Full time

Job summary

Lever, Inc. in Toronto, Canada seeks a Marketing Operations Lead to own the engine behind the marketing team—the tech stack, processes, data, and systems that let campaigns run smoothly and every result be measured.

You will keep HubSpot humming, bring AI tools into workflows, and partner across Marketing, Sales, and RevOps to keep projects moving and reporting sharp. This role requires 5+ years in marketing operations, strong analytics, cross-functional project leadership, and hands-on AI tool

Qualifications

• 5+ years in marketing operations with HubSpot administration experience.
• Proven analytics, reporting, and dashboarding capabilities.
• Experience leading cross-functional projects with multiple stakeholders.
• Hands-on use of AI tools in marketing workflows.
• Strong process-design and documentation skills.
• Excellent communication translating data for non-technical stakeholders.
• B2B SaaS or real estate industry experience preferred.

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene.
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity.
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI.
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned.
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices.
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data.

Skills

HubSpot administration

Marketing analytics

Cross-functional coordination

AI in marketing workflows

Process design

Communication

Tools

HubSpot CRM

Analytics tools

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem

$140,000 - $178,000 a year