Remote Marketing Operations Leader: Scale & Optimize

Placements24; Kimberley; Hybrid; CAD 77,000 - 129,000; Full time

Benefits offered by this job

Competitive salary

Fully remote with flexible hours

Medical, dental, and vision insurance

Home office equipment allowance

Professional development

Job summary

Placements24 seeks a seasoned Remote Marketing Operations Lead to design and scale the marketing tech stack, optimize processes, and ensure data integrity. You will own lead routing, analytics, dashboards, and collaboration with IT and sales to align systems across the business.

With 7+ years in marketing operations and hands-on experience with HubSpot, Marketo, Pardot and Salesforce, you will lead governance, drive efficiency, and coach the marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
• 7+ years in marketing operations focusing on tech and process optimization.
• Experience implementing marketing automation platforms (HubSpot, Marketo, Pardot) and CRMs (Salesforce).
• Strong data management, data hygiene, and CRM best practices.
• Excellent project management with ability to handle multiple complex projects.
• Analytical and problem-solving abilities with attention to detail.

Responsibilities

• Oversee selection, implementation, and management of the marketing tech stack (CRM, MAP, analytics tools).
• Develop and document marketing processes and workflows for efficiency and scalability.
• Ensure data quality and governance across marketing data stores.
• Manage lead scoring, routing, and handoff to sales.
• Create and maintain dashboards tracking KPIs and ROI.
• Train and support the team on best practices for marketing tech and processes.
• Collaborate with IT and sales operations to ensure system alignment and integration.

Skills

Marketing ops

Marketing automation

CRM management

Data governance

Project management

Data analytics

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Salesforce

Pardot

Job description

Placements24 seeks a seasoned Remote Marketing Operations Lead to design and scale the marketing tech stack, optimize processes, and ensure data integrity. You will own lead routing, analytics, dashboards, and collaboration with IT and sales to align systems across the business.

With 7+ years in marketing operations and hands-on experience with HubSpot, Marketo, Pardot and Salesforce, you will lead governance, drive efficiency, and coach the marketing team.