Marketing Operations Lead

Lwolf; Toronto; On-site; CAD 90,000 - 140,000; Full time

Job summary

Lwolf is seeking a Marketing Operations Lead to own the tech stack, optimize processes, and build robust analytics. You will manage HubSpot administration, data quality, and cross-functional projects that drive ROI across Marketing, Sales, and RevOps.

You will bring 5+ years in marketing operations with HubSpot expertise, plus experience in analytics, AI workflows, and strong communication for non-technical stakeholders. B2B SaaS or real estate experience is a plus.

Qualifications

• 5+ years in marketing operations with HubSpot expertise.
• Experience with marketing analytics, reporting, and dashboards.
• Hands-on experience with AI tools in marketing workflows.
• Strong cross-functional collaboration and project leadership.
• Familiarity with B2B SaaS or real estate industries is a plus.

Responsibilities

• Own and optimize the marketing tech stack, with HubSpot at the core (admin, workflows, integrations, data hygiene).
• Design and improve marketing processes for efficiency and speed to market.
• Build analytics and reporting frameworks to show marketing ROI and progression to leadership.
• Lead cross-functional projects across Marketing, Sales, and RevOps with clear timelines and deliverables.
• Identify and implement AI-powered tools to boost productivity and personalization in marketing workflows.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal MarTech expert and trainer for the team.
• Monitor data quality across marketing systems and ensure clean handoffs with CRM data.

Skills

HubSpot administration

Marketing analytics

Cross-functional leadership

AI in marketing

Process design

Data quality

Data-driven decision making

Stakeholder communication

Documentation

B2B SaaS experience

Tools

HubSpot

CRM integrations

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands‑on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process‑design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non‑technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem