Marketing Tech Lead, B2B Automation & AI Stack

Triwill Group

Toronto

Hybrid

CAD 129,000 - 161,000

Full time

14 days+

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Benefits offered by this job

Extended health and dental coverage

Life insurance and disability benefits

Mental health benefits

Family building benefits

Child care and pet benefits

Lyft Health Care Savings Account

RRSP with company match

Flexible PTO

Job summary

Lyft is seeking a Marketing Technology Lead to own Lyft's B2B marketing tech stack, including marketing automation, content/web, lead routing, data enrichment, and attribution. You will design solutions, own the architecture, and align with Marketing Operations, Sales Operations, Data, Privacy, Legal, and more to translate business needs into durable systems.

This is a hands-on leadership role focusing on scalable, AI-enhanced marketing tech.

Qualifications

Bachelor's degree in Business, Information Systems, Computer Science, or related field, or equivalent practical experience.
7+ years in a marketing technology/marketing operations engineering/business systems role, incl. 3+ years leading solution design and delivery.
5+ years hands-on administration of a B2B marketing automation platform (HubSpot/Marketo/Pardot/Eloqua) with at least one active certification.
Hands-on depth in at least two platform categories beyond marketing automation (content management, lead routing, data enrichment, ABM, analytics, attribution).
3+ years hands-on in Salesforce or equivalent CRM, and 3+ integrations to systems like data warehouse or CMS using REST/webhooks.
Hands-on with tag management and web/campaign tracking instrumentation.
Led end-to-end delivery of at least 2 large, cross-functional marketing tech programs with platform implementation or migration.
Experience directing engineers/partners and communicating technical direction to non-technical stakeholders.
Strong understanding of B2B demand generation, lead-to-opportunity workflows, lead scoring, routing, attribution, and funnel reporting.
Experience with marketing data quality, consent/subscription management, and email/privacy compliance (CAN-SPAM, CASL, GDPR).

Responsibilities

Serve as the senior technical owner of the B2B marketing technology stack from design through delivery and ongoing support.
Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners and translate into designs.
Configure and extend the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and integrations.
Own the marketing technology roadmap and architecture, including data model, enrichment, routing, and integrations with CRM, data platform, web, and ads systems.
Own tracking and instrumentation layer including tag management, site/campaign tracking, and attribution data capture.
Own lead lifecycle systems with Sales Operations on identity, deduplication, scoring, routing, MQL/SQL definitions, and funnel integrity.
Identify AI opportunities in scoring/routing/content/workflows and drive evaluation/adoption.
Assess stack against target state and introduce new tools as marketing matures.
Set technical standards via design review and documentation for failure states, scalability, and supportability.
Maintain platform reliability by monitoring performance and email deliverability; lead incident resolution and postmortems; drive automation.
Own data governance for marketing data including consent, subscription management, privacy compliance, data quality, and change management.
Own the marketing tool portfolio and budget from evaluation to renewal, collaborating with Procurement, Legal, and Security.
Serve as technical expert and escalation point; deliver enablement to partner teams.
Mentor engineers/contractors, support hiring, and communicate strategy/roadmap to leadership.