Regional Marketing Manager

Sotalent; Canada; On-site; CAD 110,000 - 160,000; Full time

Job summary

Sotalent in Canada seeks a senior Regional Marketing Leader to own regional demand generation, craft integrated campaigns, and partner with sales, channel partners, and industry stakeholders to accelerate pipeline and revenue.

You will blend strategic planning with hands-on execution, manage budgets, measure performance, mentor teammates, and drive cross-functional alignment across marketing and sales.

Qualifications

• Proven experience developing regional marketing strategies that drive pipeline growth and revenue.
• Experience in demand generation, field marketing, ABM, or enterprise B2B marketing.
• Experience supporting both direct and channel sales organizations.
• History of managing integrated campaigns across multiple channels.

Responsibilities

• Own and execute the regional marketing strategy aligned with sales priorities.
• Drive pipeline creation and acceleration through regional initiatives.
• Develop and manage integrated campaigns across channels to boost engagement and revenue.
• Collaborate with sales leadership to identify market opportunities and target accounts.
• Adapt corporate programs to regional needs and stakeholders.
• Lead regional event and campaign management, from planning to optimization.
• Measure campaign performance and ROI; provide data-driven insights.
• Mentor marketing team members and drive cross-functional alignment.

Skills

Regional marketing strategy

Demand generation

Account-based marketing

Enterprise B2B marketing

Budget management

Project management

Data analysis

Communication

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

Are you passionate about driving regional marketing strategies that generate measurable pipeline growth and accelerate business success? Join a high-impact marketing team where you'll own regional demand generation initiatives, develop integrated campaigns, and partner closely with sales teams, channel partners, and industry stakeholders. In this role, you'll blend strategic planning with hands-on execution to deliver marketing programs that engage senior technology decision-makers, influence purchasing decisions, and drive revenue growth across your territory.

Key Responsibilities

Regional Marketing Strategy & Demand Generation

• Own and execute the regional marketing strategy, aligning campaigns and programs with sales priorities and business objectives.
• Drive pipeline creation, acceleration, and expansion through targeted regional and account-based marketing initiatives.
• Develop and implement integrated marketing campaigns across multiple channels to increase brand awareness, engagement, and revenue opportunities.
• Collaborate with sales leadership to identify market opportunities, target accounts, and growth priorities within the territory.
• Adapt corporate marketing programs and content to address the unique needs of regional customers and stakeholders.

Event & Campaign Management

• Develop and lead regional event strategies, including industry conferences, executive roundtables, customer events, partner programs, and virtual engagements.
• Manage end-to-end campaign execution, from planning and budgeting through delivery, analysis, and optimization.
• Oversee onsite event operations, logistics, vendor coordination, attendee experiences, promotional materials, and staffing activities.
• Ensure campaigns are executed on schedule, within budget, and aligned with performance objectives.
• Measure campaign effectiveness and continuously improve performance using data-driven insights.
• Partner closely with direct and channel sales teams to support pipeline generation and revenue growth objectives.
• Build strong relationships with sales leaders and act as a strategic advisor on regional marketing initiatives.
• Support channel and alliance marketing programs by collaborating with partners on joint campaigns and growth initiatives.
• Work alongside external agencies, vendors, and third-party organizations to execute high-quality marketing programs.
• Advocate for regional priorities within the broader marketing organization and promote alignment between marketing and sales teams.

Analytics, Performance & Optimization

• Monitor campaign performance, pipeline contribution, return on investment, and budget utilization.
• Analyze marketing data to identify trends, opportunities, and areas for optimization.
• Develop performance reports and executive-level summaries that communicate marketing impact and business outcomes.
• Use insights and analytics to refine targeting strategies, campaign approaches, and future investment decisions.
• Manage regional budgets and ensure resources are allocated effectively to maximize results.
• Serve as a senior marketing leader and subject matter expert within the regional marketing organization.
• Mentor and support marketing team members by sharing best practices, knowledge, and process improvements.
• Drive operational excellence through transparent planning, documentation, and collaboration.
• Contribute to the development of scalable marketing processes, frameworks, and measurement strategies.
• Foster a culture of innovation, accountability, and continuous learning.

What We're Looking For

• Proven experience developing and executing regional marketing strategies that generate measurable pipeline growth and business impact.
• Strong background in demand generation, field marketing, account-based marketing, or enterprise B2B marketing.
• Experience supporting both direct sales and channel sales organizations.
• Demonstrated success managing integrated marketing campaigns across multiple channels and audience segments.
• Strong understanding of enterprise technology buyers and decision-making processes.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical mindset with experience measuring marketing performance and optimizing programs using data.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to build strong relationships across sales, marketing, partners, and executive leadership teams.
• Experience managing budgets and delivering results within financial targets.

Preferred Qualifications

• Experience marketing technology solutions, software platforms, developer tools, IT operations solutions, cybersecurity products, or enterprise software offerings.
• Knowledge of account-based marketing (ABM), partner marketing, and executive engagement strategies.
• Experience planning and executing both virtual and in-person events at regional and industry levels.
• Familiarity with marketing automation platforms, CRM systems, analytics tools, and performance reporting frameworks.
• Strong understanding of modern B2B buyer journeys and enterprise sales cycles.
• Experience influencing senior technology stakeholders such as CIOs, CTOs, engineering leaders, platform leaders, and security decision-makers.
• Demonstrated ability to drive cross-functional alignment and influence without direct authority.