Marketing Manager, Alliances

BDO Canada LLP; Toronto; Hybrid; CAD 96,000 - 144,000; Full time

Benefits offered by this job

Competitive compensation

Benefits from day one

Flexible personal time off

Job summary

BDO Canada LLP is seeking an Alliance Marketing Manager to shape and lead our alliance marketing strategy across Canada. In this hands-on role, you will work with the National Lead of Strategic Alliances to deliver standout events, campaigns and programs that elevate BDO’s brand, deepen partner engagement, and accelerate demand.

You will lead integrated marketing programs, partner on joint initiatives, create enablement content, and report on ROI to drive strategic decisions.

Qualifications

• 3–5 years of marketing experience at the manager level.
• B2B/professional services knowledge and/or experience is an asset.
• Proven track record building and executing marketing plans and campaigns.
• Experience with project managing events and event execution is an asset.

Responsibilities

• Lead and optimize integrated marketing programs that expand reach and grow pipeline.
• Partner with Alliances leadership on joint marketing initiatives that generate demand and revenue.
• Create partner-facing enablement materials, co-branded assets, and campaign content.
• Measure and report program performance and ROI, translating results into insights.
• Build trusted advisor relationships with Advisory leaders and stakeholders.
• Align initiatives with brand strategy to strengthen the firm's reputation.
• Collaborate with Marketing Centres of Excellence in planning, execution and reporting.
• Drive budget management and adopt technology-enabled processes.

Skills

Alliance marketing

B2B marketing

Campaign management

Event management

ROI analysis

Stakeholder management

Education

University degree in related subject

Job description

Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for an Alliance Marketing Manager to shape and lead our alliance marketing strategy across Canada. In this hands‑on role, you will work closely with the National Lead of Strategic Alliances to deliver standout events, campaigns, and programs to elevate BDO’s brand, deepen partner engagement, and accelerate demand. This is a new role. We are looking for a high‑energy, resourceful marketing professional who thrives in a collaborative environment and enjoys turning ideas into impactful marketing initiatives.

• Lead and optimize integrated marketing programs that expand reach, strengthen partner engagement, and grow pipeline.
• Partner with Alliances leadership on joint marketing initiatives that generate demand and revenue.
• Create partner‑facing enablement materials, co‑branded assets, and campaign content for joint go‑to‑market activities.
• Measure and report on program performance, translating results into actionable insights and ROI recommendations.
• Build trusted advisor relationships with Advisory leaders and key stakeholders, influencing marketing strategy and plans.
• Apply market, client, and best‑practice insights to keep initiatives cohesive, relevant, and impactful.
• Align initiatives with brand strategy to strengthen and protect the firm’s reputation and market position.
• Collaborate with Marketing Centres of Excellence throughout planning, execution, and reporting.
• Drive operational excellence through budget management, best practices, and effective technology‑enabled processes.
• Foster a collaborative, inclusive work environment.

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to our clients
• You share in an inclusive and engaging work environment that develops, retains and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience and Education

University Degree in related subject 3-5 years of marketing experience at the manager (or equivalent) level B2B/professional services knowledge and/or experience is an asset Proven track record of building and executing successful marketing plans and campaigns Experience with project managing events and event execution is an asset Proven track record of delivering on marketing KPIs and achieving full funnel results Strong business acumen, curiosity and the ability to turn data into insights that drive strategy Excellent communication, stakeholder management, and interpersonal skills Strong project management and digital skills Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

The compensation range for this position is $96,000 to $144,000 annually.

Why BDO?

Our people‑first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences. At BDO, our people experience is guided by three core pillars Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together.

Our firm is committed to providing an environment where you can be successful in the following ways: We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada. We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development. We support your achievement of personal goals outside of the office and making an impact on your community. We foster a collaborative, inclusive environment where your ideas are valued, and you can do your best work with genuine care and purpose We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter:

• We pay for performance with competitive total cash compensation that recognizes and rewards your contribution.
• We provide comprehensive benefits from day one, and a flexible personal time off policy.
• We’re committed to supporting your overall wellbeing and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts:

We are committed to creating a workplace where employees can participate fully, contribute meaningfully and succeed without barriers.

We are dedicated to fostering a workplace defined by respect, fairness, and a true sense of belonging for everyone.

We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring - and that these experiences strengthen how we work together.

Our commitment extends to ensuring that our application process is both inclusive and accessible. If you require accommodation to complete the application process, please contact us.

Flexibility:

All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place. Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct:

Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.

More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

When it comes to our people, we believe in helping you unlock possibilities, build your passions, and grow your competitive edge. From our expansive client base to growing talent pool, our people are the core of BDO. Our multi-award winning talent experience continues to make us proud.

Our culture is open and collaborative. We foster inclusive ways to thinking and celebrate diversity among all contributors. We respect each other, do all things with integrity, and support our people to be their most authentic selves.