Marketing Demand Generation Specialist

Quadbridge; Kitchener; On-site; CAD 70,000 - 90,000; Full time

Job summary

A fast-growing IT solutions provider in Kitchener seeks a Marketing Demand Specialist to generate and nurture leads throughout the buyer journey. The ideal candidate will have over 5 years of experience in demand generation and a strong understanding of lead nurturing and marketing technologies. Responsibilities include planning campaigns and collaborating with sales teams to optimize performance. This role offers comprehensive benefits and a vibrant workplace culture.

Benefits

RRSP program

Professional training and development

Health, dental, and life insurance

Monthly social events

Onsite chef and gym

Phone allowance

Pet-friendly office

Qualifications

• 5+ years in demand generation, digital marketing, or marketing operations.
• Proficiency with marketing automation and CRM platforms.
• Strong understanding of lead scoring and nurturing.

Responsibilities

• Plan and execute integrated demand generation campaigns.
• Manage lead scoring and nurturing workflows.
• Collaborate with sales to define MQL criteria.

Skills

Demand generation

Digital marketing

Lead nurturing

Campaign management

Project management

Excellent communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Job description

Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and close collaboration with our team and customers. With locations in Kitchener, Montreal and Vancouver, we strive to create an energetic, fun workplace where ambitious, like-minded teammates collaborate, innovate, and thrive as we continue to grow our national footprint.

We are Quadbridge. See how we’re building tomorrow’s solutions, together.

About the Role

We are seeking a Marketing Demand Specialist to join our team in Kitchener, Ontario. This role reports to the Senior Marketing Manager and is responsible for generating and nurturing qualified leads across the buyer journey, from new logo acquisition to account expansion. You will play a key role in helping Quadbridge expand its market share, increase visibility and credibility, and strengthen our position in the industry.

Key Responsibilities

• Plan and execute integrated demand generation campaigns across digital, email, and outbound channels.
• Manage lead scoring, nurturing workflows, and database segmentation to increase conversion rates.
• Collaborate with sales to define MQL criteria, ensure lead handoff, and optimize pipeline contribution.
• Design marketing plays aimed at growing existing accounts, including upsell, cross-sell, and renewal support.
• Manage marketing automation and CRM tools (HubSpot) to ensure accurate data and attribution.
• Support content personalization and ABM (account-based marketing) initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5+ years in demand generation, digital marketing, or marketing operations, preferably in B2B technology or professional services.
• Proficiency with marketing automation and CRM platforms.
• Strong understanding of lead scoring, nurturing, and campaign attribution.
• Familiarity with ABM strategies and content personalization tools.
• Proven ability to partner with sales teams to align on lead qualification, pipeline goals, and account growth strategies.
• Ability to design integrated campaigns across multiple channels (email, digital, outbound) that drive measurable results.
• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.
• Strong project management abilities to manage multiple campaigns simultaneously, on time and within budget.

Why Quadbridge

• Invest in Your Future – Benefit from our RRSP program to help you plan ahead
• Grow With Us – Take advantage of ongoing professional training and development opportunities.
• Comprehensive Coverage – A complete health, dental, life, STD and LTD insurance plan
• Top-Tier Equipment – We provide everything you need to do your best work.
• A Vibrant Workplace – Join us for monthly social and team building events.
• Perks You’ll Love – In our Montreal office, enjoy an onsite chef and gym.
• Stay Connected – Receive a phone allowance to keep you plugged in.
• Bring Your Best Friend – Our offices are pet-friendly!

Quadbridge is an equal opportunity employer, committed to diversity and inclusion in compliance with the Canadian Human Rights Act and Employment Equity Act. If you require accommodations under the applicable Canadian laws during the interview process, please inform us, and we will ensure your needs are met.

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