Marketing Analyst / Coordinator

ProLytics Consulting Group; Canada; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

ProLytics Consulting Group is seeking a Marketing Analyst / Coordinator with a strong digital and analytical mindset to support the execution, tracking, and optimization of our marketing programs. This hands-on role focuses on marketing operations, analytics, content coordination, and digital execution across website, social, campaigns, and events.

The ideal candidate is highly organized, data-driven, and comfortable managing multiple workstreams.

Qualifications

• Post-secondary degree in Marketing, Business, Communications, or related field.
• 2+ years experience in marketing coordinator or analyst roles.
• Hands-on experience with Google Analytics and Google Search Console.
• Experience managing marketing calendars and social posting.
• Strong organizational and analytical skills.
• Familiarity with tools such as LinkedIn, Google Ads, Mailchimp, HubSpot.
• Strong written and verbal communication skills.
• Interest in B2B marketing, consulting, or SaaS.

Responsibilities

• Manage and maintain the marketing calendar.
• Coordinate marketing activities across digital, social, website, and campaigns.
• Monitor website performance using Google Analytics and Google Search Console.
• Support website updates and content publishing.
• Create and schedule social media posts (primarily LinkedIn).
• Assist with marketing assets and sales collateral.
• Track campaign performance and prepare dashboards.
• Conduct market and competitive research.
• Support internal and external events.
• Maintain customer personas and content mapping.
• Organize marketing data, assets, and documentation.

Skills

Analytical mindset

Strong written and verbal comms

Organizational skills

Content coordination

Digital marketing basics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

LinkedIn

Google Ads

Mailchimp

HubSpot

Google Analytics

Google Search Console

Job description

Why ProLytics?

At ProLytics, we partner with finance and business leaders to modernize financial planning, analytics, and performance management. Our team works closely with clients to design and implement end-to-end solutions that improve decision-making, scalability, and long-term growth.

We are a fast-growing consulting firm with a strong partner ecosystem and a highly collaborative culture. Marketing plays a critical role in supporting our growth by driving awareness, engagement, and qualified demand across digital channels and partner initiatives.

Role Overview

ProLytics is looking for a Marketing Analyst / Coordinator with a strong digital and analytical mindset to support the execution, tracking, and optimization of our marketing programs.

This is a hands-on role focused on marketing operations, analytics, content coordination, and digital execution. The ideal candidate is highly organized, data-driven, and comfortable managing multiple workstreams across website, social, campaigns, and events.

Roles & Responsibilities

• Manage and maintain the marketing calendar
• Coordinate marketing activities across digital, social, website, and campaigns
• Monitor website performance using Google Analytics and Google Search Console
• Support website updates and content publishing
• Create and schedule social media posts (primarily LinkedIn)
• Assist with marketing assets and sales collateral
• Track campaign performance and prepare dashboardsConduct market and competitive research
• Support internal and external events
• Maintain customer personas and content mapping
• Organize marketing data, assets, and documentation

Qualifications

• Post-secondary degree in Marketing, Business, Communications, or related field
• 2+ years experience in marketing coordinator or analyst roles
• Hands-on experience with Google Analytics and Google Search Console
• Experience managing marketing calendars and social posting
• Strong organizational and analytical skills
• Familiarity with tools such as LinkedIn, Google Ads, Mailchimp, HubSpot
• Strong written and verbal communication skills
• Interest in B2B marketing, consulting, or SaaS

Nice to Have

• Experience marketing for consulting or technology firms
• Basic design or video editing skills (Canva, Adobe)
• SEO and content performance analysis exposure