Marketing Coordinator

HELU Canada; Mississauga; Hybrid; CAD 52,000 - 68,000; Full time

Job summary

HELU Canada in Mississauga is seeking a Marketing Coordinator to drive campaigns, events, and digital initiatives that connect with customers and grow the brand.

You will blend creativity with analytics, collaborating across teams, managing budgets, and reporting on ROI while supporting product launches and customer engagement.

This hybrid role offers exposure to social media, email marketing, SEO/SEM, and CRM platforms like Salesforce or HubSpot.

Qualifications

• Proven experience as a Marketing Coordinator or in a similar marketing role.

Responsibilities

• Drive execution of strategic marketing initiatives to elevate brand and drive growth.
• Research customer behaviors, market trends, and preferences to uncover insights.
• Plan, design, and execute campaigns across multiple channels.
• Create and manage digital campaigns, including email marketing and social media.
• Track and report on campaign performance, lead generation, and effectiveness.
• Coordinate events, product launches, and customer engagement from concept to execution.
• Collaborate with design team and external vendors on promotional materials.
• Support rollout of new products with cohesive promotional activities.
• Prepare reports and presentations using sales and marketing data.
• Oversee social media accounts for strong branding and engagement.
• Assist with budgeting and spend alignment.
• Measure ROI and identify opportunities for improvement.

Skills

Marketing

Campaign planning

Digital marketing

SEO/SEM

Analytics

Communication

Project management

Social media advertising

MS Office

Google Analytics

CRM

Education

Bachelor's degree in Marketing

Tools

Google Ads

Salesforce

HubSpot

WordPress

Canva

Photoshop

Job description

Industry: Appliances, Electrical, and Electronics Manufacturing

Employment Type: Full time, Hybrid

Join Our Team and Help Bring Big Ideas to Life

Are you a creative, detail-driven marketer who loves turning ideas into impact? We're looking for an enthusiastic Marketing Coordinator to join our growing team in Canada and play a key role in shaping campaigns that connect, engage, and deliver results.

In this role, you won't just support marketing initiatives - you'll help bring them to life. From exciting product launches and customer-facing events to high-performing digital campaigns and market insights, you'll be at the center of the action. If you thrive in a fast-paced environment, enjoy balancing creativity with analytics, and love collaborating across teams, this could be the perfect opportunity for you.

What You'll Do

As our Marketing Coordinator, you’ll help drive the execution of strategic marketing initiatives that elevate our brand and support business growth. You will:

• Research customer behaviors, purchasing habits, market trends, and preferences to uncover valuable insights
• Plan, design, and execute impactful marketing campaigns across multiple channels
• Create and manage digital campaigns, including email marketing and social media initiatives
• Track, analyze, and report on campaign performance, lead generation, and overall effectiveness
• Coordinate company events, product launches, and customer engagement activities from concept to execution
• Partner with the design team and external vendors to develop compelling promotional materials
• Support the rollout of new products and services with cohesive, brand-aligned promotional activities
• Prepare clear, insightful reports and presentations using sales and marketing data
• Oversee social media accounts to ensure strong branding, audience engagement, and consistency
• Assist with marketing budget planning and management to align spending with strategic priorities
• Measure ROI across campaigns and identify opportunities for continuous improvement

What You Bring

We're looking for someone who combines creativity with precision and can move seamlessly between strategy, execution, and analysis. You'll be a great fit if you have:

• Proven experience as a Marketing Coordinator or in a similar marketing role
• A degree in Marketing or a related field
• Strong knowledge of both traditional and digital marketing channels
• Solid understanding of SEO/SEM and digital campaign strategy
• Experience with market research, data analysis, and analytics tools
• Hands-on experience managing social media advertising, email marketing, and digital campaigns
• Strong technical skills, including MS Office, Google Analytics, and Google Ads
• Familiarity with CRM and CMS platforms such as Salesforce, HubSpot, or WordPress
• Excellent communication, presentation, and project management skills
• A sharp eye for detail and a creative, solutions-focused mindset

Bonus Points If You Have

• Experience with paid social platforms such as Google Ads and LinkedIn Ads
• Proficiency with Adobe, Photoshop, Canva, etc.
• Knowledge of marketing automation tools and workflows
• Experience working with external vendors and managing marketing budgets

Why Join Us

This is your chance to be part of a team where creativity is valued, collaboration is encouraged, and your work makes a visible impact. If you're excited by the idea of building campaigns, launching ideas into the market, and helping shape a strong and engaging brand presence, we'd love to hear from you.