Performance Marketing Analyst

Placements24; Kimberley; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health, dental, and vision insurance

Professional development and analytics

Flexible remote work environment

Data-driven culture

Job summary

Placements24 in Canada is seeking a highly analytical Performance Marketing Analyst to join the marketing team remotely, supporting operations in Kimberley. You will measure, analyze, and report on the effectiveness of digital campaigns across paid search, social, display, and affiliates.

The role focuses on extracting insights from data, identifying trends, and providing recommendations to optimize campaign performance and ROI.

Qualifications

• Bachelor’s degree in a quantitative field or related.
• 2–5 years in performance marketing, analytics, or data-focused role.
• Experience with web analytics platforms and data visualization tools.
• Advanced Excel skills; some statistical modeling preferred.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Track, measure, and analyze digital marketing campaigns across platforms.
• Develop dashboards and reports for KPI and ROI insights.
• Identify trends and opportunities in marketing data.
• Conduct A/B tests to optimize campaigns and landing pages.
• Collaborate with marketing and sales to align reporting metrics.
• Provide recommendations for targeting, bidding, and budgets.

Skills

Web analytics

Data visualization

Excel

Statistical analysis

Communication

Marketing knowledge

Education

Bachelor's degree in Marketing/Statistics/Economics/Mathematics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical and detail-oriented Performance Marketing Analyst to join their marketing team remotely, supporting operations in Kimberley . This role is crucial for measuring, analyzing, and reporting on the effectiveness of all digital marketing campaigns, including paid search, social media advertising, display advertising, and affiliate marketing. You will be responsible for extracting insights from data, identifying trends, and providing recommendations to optimize campaign performance and maximize ROI. This is a fantastic opportunity for a data enthusiast to contribute to data-driven marketing decisions from a remote location.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various platforms.
• Develop and maintain dashboards and reports that provide clear insights into campaign effectiveness, KPIs, and ROI.
• Identify trends, anomalies, and opportunities within marketing data to inform strategic decisions.
• Conduct A/B testing and other experiments to optimize campaign elements, landing pages, and user journeys.
• Collaborate with marketing and sales teams to ensure data accuracy and alignment on reporting metrics.
• Provide actionable recommendations for improving campaign targeting, bidding strategies, and budget allocation.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• 2-5 years of experience in performance marketing, analytics, or a related data-focused role.
• Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of digital marketing channels, metrics, and terminology.
• Advanced Excel skills and experience with statistical analysis or modeling are highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Significant opportunities for professional development and advanced analytics training.
• Flexible remote work environment, enabling work from anywhere.
• A data-centric culture focused on continuous improvement and measurable results.