Marketing Coordinator - Banking

Robertson & Company Ltd.; Edmonton; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

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Job summary

Robertson & Company Ltd. is seeking a Marketing and Project Coordinator to grow our digital channels and explore new ways to reach prospective clients. The role focuses on content creation, data-driven marketing, and brand consistency across channels.

Ideal candidates have 2+ years in marketing coordination, strong Adobe Creative Cloud and CMS/CRM experience, and solid data analytics skills. The position emphasizes organization, multitasking, and collaboration with partners and vendors.

Qualifications

• Bachelor’s degree or diploma in marketing, advertising or communications.
• 2+ years’ experience in marketing coordination or similar.
• Proficiency in traditional and digital marketing, including content creation and social media.
• Hands-on data analytics experience for research and measuring effectiveness.
• Strong Adobe Creative Cloud skills: Premiere Pro, Photoshop, Acrobat, Lightroom.
• Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook, Teams.
• Experience with WordPress and Digital Agent hosting platforms.
• Experience with Canva, MailChimp, and other marketing tools.
• Knowledge of CMS and CRM tools.
• Experience with SEO and SEM.
• Strong communication and presentation abilities.
• Interest in photography and videography.
• Excellent data management and organizational skills.
• Highly organized with ability to manage multiple tasks.

Responsibilities

• Identify and execute improvements for processes, content, and lead generation.
• Compile market research, forecasts, analyses, campaign results, and trends.
• Support development and maintenance of internal marketing tools and databases.
• Assist in brand strategy development for the company and social mission.
• Prepare marketing activity reports and metrics.
• Research market trends and competitor landscape and summarize data.
• Source new prospective customer data and provide leadership with recommendations.
• Create digital content to engage the brand’s audience.
• Analyze web analytics to refine digital content and reach.
• Maintain inventory of sales materials and coordinate new material creation.
• Manage relationships with partners and vendors for assets and media.
• Ensure correct usage of brand assets by team members.
• Design physical marketing materials and collateral aligned with branding.
• Coordinate and edit videos for clients or website posting.
• Plan meetings, events, and conferences with schedules and lists.
• Lead team photos and support new business with digital/print proposals.
• Carry out full-cycle marketing campaigns.

Skills

Content creation

Social media

Data analytics

SEO/SEM

Communication

Presentation

Photography

Videography

Organization

Multitasking

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Premiere Pro

Photoshop

Acrobat

Lightroom

Microsoft Excel

Microsoft Word

PowerPoint

Outlook

Teams

WordPress

Digital Agent

Canva

Keynote

MailChimp

CMS

CRM

Job description

The client is a Big 5 bank’s top advisory group with over 25 years of success working with a very select group of ultra-high net worth and family office individuals. The group has an exceptional corporate culture that nurtures close partnership and cohesion between its team members and encourages professional development and growth while providing the highest level of commitment to excellence in client service. The group is currently looking for a Marketing and Project Coordinator to continue to expand our existing digital channels and explore new ways to reach prospective clients our group can best serve.

What you will achieve in this role:

• Ensure that all marketing efforts serve immediate and long-term business and social mission goals by identifying and executing improvements for processes, content, and lead generation.
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.
• Support the development and maintenance of internal marketing tools, including prospect databases.
• Assist in developing and implementing the company’s brand strategy, and that of the social mission organization.
• Prepare marketing activity reports and metrics for program success.
• Research market trends, client behaviour, and competitor landscape, and prepare reports by analyzing and summarizing data.
• Continually seek new sources of prospective customer data and provide recommendations to leadership.
• Create digital communication content to connect with the brand’s audience.
• Employing and analyzing web analytics to create and revise digital content to increase the number of target audiences reached.
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
• Manage the group's relationship with our partners and vendors to ensure website media, copy, social media posts, and physical and digital assets are properly maintained.
• Ensure the brand’s assets are being used correctly by team members.
• Conceptualize, create, and design physical marketing material and collateral in line with branding guidelines.
• Conceptualize, film, coordinate and edit videos to send to clients and/or post on our website.
• Work with vendors to ensure projects are completed on time, on budget and to a high standard
• Plan meetings, events, and conferences by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Lead, photograph, and edit team group and individual photos.
• Support new business by developing custom digital and print proposal templates.
• Carry out full-cycle marketing campaigns.

What you must bring to this role:

• Bachelor’s degree or diploma in a field related to marketing, advertising, or communications.
• 2+ years’ experience in a role focused on marketing coordination or a similar area.
• Proficiency in both traditional and digital marketing techniques, including content creation and social media strategies.
• Hands-on experience with data analytics tools for conducting research, as well as assessing the effectiveness of marketing initiatives.
• Strong skills in utilizing Adobe Creative Cloud products such as Premier Pro, Photoshop, Acrobat, Lightroom, etc.
• Proficient in Microsoft Office applications, including Excel, Word, PowerPoint, Outlook, Teams, etc.
• Understanding of website hosting platforms like WordPress and Digital Agent.
• Experience with design software, email marketing tools, and other marketing applications (e.g., Canva, Keynote, MailChimp).
• Acquainted with content management systems (CMS) and customer relationship management (CRM) tools.
• Capable of managing search engine optimization (SEO) and search engine marketing (SEM) efforts.
• Strong communication and presentation abilities.
• An interest and skill in photography and videography.
• Expertise in detailed data management and organizing documents.
• Highly organized and detail-oriented, with a strong ability to manage multiple tasks effectively.

Only those who are qualified will be contacted.