Mandarin Content Strategist – International & Xiaohongshu

Astadaily; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Monthly Astadaily products for you and

Performance-based year-end bonus

Job summary

Astadaily, a Canadian wellness and CPG brand, seeks a Content Strategist to craft Mandarin-language content for international audiences and manage RedNote/Xiaohongshu channels. The role combines planning, writing, creator coordination and performance review, with three days in the Downtown Toronto office.

Fluency in Mandarin and hands-on experience with RedNote/Xiaohongshu are required, along with strong English collaboration skills.

Qualifications

• Develop content plans and editorial calendars.
• Write Mandarin social posts, short-video scripts, campaign copy and briefs.
• Create content for RedNote / Xiaohongshu and other channels.
• Research audience interests, platform trends and formats.
• Adapt brand content for different audiences while keeping a consistent voice.
• Collaborate with designers, video creators and marketing colleagues.
• Support creator collaborations and community engagement.
• Review content performance and recommend improvements.
• Maintain accurate product information and coordinate reviews.
• Manage content deadlines and organize materials.
• Assist with related content projects for Iconthin Biotech when needed.

Responsibilities

• Develop content plans and maintain editorial calendars.
• Write Mandarin social posts, short-video scripts, campaign copy and creative briefs.
• Create and manage content for RedNote / Xiaohongshu and other relevant channels.
• Research audience interests, platform trends and content formats.
• Adapt brand content for different audiences while maintaining a consistent voice.
• Collaborate with designers, video creators and marketing colleagues.
• Support creator collaborations and community engagement.
• Review content performance and recommend improvements.
• Maintain accurate product information and coordinate internal content reviews.
• Manage content deadlines and organize creative materials.
• Support related content and communications projects at our parent company, Iconthin Biotech, when needed.

Skills

Mandarin fluency

Content planning

Social media writing

RedNote/Xiaohongshu content

Collaboration with creatives

Tools

Content editing tools

Job description

Astadaily, a Canadian wellness and CPG brand, seeks a Content Strategist to craft Mandarin-language content for international audiences and manage RedNote/Xiaohongshu channels. The role combines planning, writing, creator coordination and performance review, with three days in the Downtown Toronto office.

Fluency in Mandarin and hands-on experience with RedNote/Xiaohongshu are required, along with strong English collaboration skills.