Senior Digital Specialist

Eastward Media; Vancouver; On-site; CAD 85,000 - 110,000; Full time

Job summary

Eastward Media in Vancouver, BC is seeking a Senior Digital Specialist to plan and execute digital campaigns targeting Asian audiences, including programmatic and performance-driven initiatives. The role collaborates with internal teams and external partners to meet client objectives and timelines.

You will prepare performance reports, present findings to clients, and suggest optimizations. The position involves mentoring junior team members, supporting new business initiatives, and staying

Qualifications

• 3+ years of client-facing experience required.
• 4+ years of project coordination experience preferred.
• Fluent in Chinese (spoken and written).
• Experience with Chinese social media platforms (WeChat, Weibo, Red) desirable.
• Knowledge of influencer campaigns and social video editing preferred.
• Proficiency with Canva is a plus.
• Proficiency with Adobe Creative Suite for photo editing is a plus; HTML/CSS/WordPress experience valuable.
• Experience with Google Ads, Google AdWords, Facebook Advertising, and email marketing is beneficial.

Responsibilities

• Develop media proposals based on market research and present to clients.
• Execute Chinese social media campaigns and track engagement & demographics.
• Coordinate across departments to ensure timely delivery and quality.
• Produce and present regular digital marketing performance reports.
• Nurture client relationships and identify opportunities for growth and additional services.
• Meet with clients to update on project status and outcomes.
• Identify at-risk accounts and take action to retain them.
• Create and edit social media visuals/video content; supervise junior staff.

Skills

Client-facing

Project coordination

Fluent Chinese

Chinese social media

Influencer campaigns

Social video editing

Canva

Adobe Creative Suite

Photo editing

HTML/CSS

WordPress

Google Ads

Facebook Advertising

Email marketing

Tools

Canvas

Adobe Creative Suite

Google Ads

Google AdWords

Facebook Advertising

WordPress

HTML

CSS

Job description

Company Description Eastward Media is a digital agency and ad-tech company specializing in helping advertisers reach Chinese consumer audiences around the world. Operating as both a full-service agency and a managed programmatic media supplier, the company supports brands and agencies across North America. Eastward Media focuses on client success through a blend of transparency, data-informed thinking, and performance-driven execution. Team members collaborate across offices in Vancouver and Toronto, Canada, within the broader Glacier Media Group. Candidates joining Eastward Media can expect to work in a dynamic, growth-oriented environment with a strong focus on measurable results.

Role Description The Senior Digital Specialist is a full-time, based in Vancouver, BC. In this role, the specialist plans and executes digital campaigns aimed at Asian consumer audiences, including programmatic and performance-focused initiatives. Day-to-day responsibilities include developing digital strategies, optimizing campaigns based on data insights, coordinating with internal teams and external partners, and ensuring deliverables meet client objectives and timelines. This role will prepare performance reports, present findings to clients, and recommend improvements to drive better outcomes. This position also involves contributing to best practices, mentoring junior team members, and supporting new business initiatives as needed.

Duties & Responsibilities:

• Have a better understanding of the digital media landscape, develop media proposal based on qualitative and quantitative market research, and present to the client;
• Execute Chinese social media campaigns on WeChat & Weibo & Red, such as Simplified Chinese copywriting; social video creation; influencer campaigns; track social engagement metrics and demographic trends to help pinpoint content that drives account traffic and conversion;
• Manage and review the progress of client advertising projects, coordinate with different departments to fulfill timely delivery and quality standards;
• Produce and present regular digital marketing performance reports;
• Nurture business relationships with assigned clients and discover opportunities for account growth and the provision of additional services;
• Conduct meetings with clients as well as inform them about the current and post-work status of their projects;
• Identify accounts whose revenue may be shrinking, address any 'at risk' customers, and reach out to these accounts to ensure they are retained;
• Graphic design/photo editing, video editing for social media;
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that generate leads and conversions;
• Supervise junior team members.

Skills & Experience Required:

• 3+ years of experience working in a client-facing role;
• 4+ years of experience in project coordination;
• Fluent in Chinese;
• Experienced and / or knowledgeable in Chinese social media;
• Understand influencer campaigns;
• Know how to edit social video;
• Proficiency with Canvas is an asset;
• Proficient with Adobe Creative Suite, specifically with photo editing and having HTML, CSS and WordPress experience will be a valuable asset;
• Experience with Google Ads, Google AdWords, Facebook Advertising, and email marketing campaigns;
• Strong willingness to learn and win, and is committed to self-development;
• Proven ability to meet deliverables;
• Highly organized and detail-oriented with thorough follow up skills;
• Ability to thrive in an environment of change and fast-paced development;
• Well-organized and detail-oriented;
• Self-motivated and energetic;
• Inclusive, collaborative, and adaptable

We appreciate your interest; however, only qualified candidates will be contacted.