Marketing Coordinator

Yunshang Rice Noodle 云尚米线; Markham; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading Chinese restaurant group in York Region is seeking a Marketing Coordinator to enhance its brands. This role involves supporting marketing initiatives through content creation, social media management, and partnership coordination. The ideal candidate has a Bachelor’s degree in Marketing or related field and 1-2 years of marketing experience, with proficiency in both English and Mandarin. Join a dynamic team focused on elevating authentic Chinese cuisine across North America.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–2 years of experience in marketing, preferably in food & beverage or hospitality.
• Proficiency in social media and digital marketing tools.
• Excellent communication skills in both English and Mandarin.
• Creative, detail-oriented, and able to manage multiple tasks independently.
• Proficient in Microsoft Office, Canva, Adobe Creative Suite.

Responsibilities

• Assist in planning and executing multi-channel marketing campaigns.
• Write and edit content in various formats.
• Coordinate with influencers for brand partnerships.
• Manage and engage social media accounts.
• Track trends and feedback to optimize strategies.
• Organize creative assets, giveaways, and promotional materials.

Skills

Social media management

Content creation

Influencer marketing

Brand partnerships

Digital marketing tools

Communication in English

Communication in Mandarin

Education

Bachelor’s degree in Marketing or Communications

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

Yunshang Restaurant Group is a leading Chinese restaurant group with over 15 years of experience and 30+ successful locations across Canada. Our mission is to continually revolutionize Chinese hospitality experiences and introduce authentic, flavourful Chinese cuisine to North America. As we continue to expand, we are looking for a dynamic and creative Marketing Coordinator to join our team and elevate our brands to new heights.

Job Overview:

This role is essential in supporting our marketing initiatives, with a focus oncontent strategy, social media execution, PR outreach, influencer marketing, and brand partnerships. You’ll collaborate cross-functionally to build engaging campaigns that drive awareness and connect meaningfully with diverse audiences.

Key Responsibilities:

• Assist in planning and executing multi-channel marketing campaigns
• Write and edit content in bothEnglish and Mandarin, including brand copy, campaign messaging, and promotional materials
• Ensure consistency in brand voice across all touchpoints
• Work with the design team to develop flyers, banners, and digital creative assets
• Manage content calendars, timelines, and production schedules
• Organize creative assets, giveaways, and promotional materials

PR & Partnerships

• Coordinate with influencers/KOLs to manage collaboration timelines and deliverables
• Support cross-brand and community partnership initiatives
• Draft press releases and maintain brand narratives
• Support external communications during public incidents or brand-related crises

Social Media Support

• Manage social media accounts (Instagram, Facebook, Xiaohongshu, WeChat, etc.)
• Schedule and publish content aligned with campaign objectives
• Interact with online communities and monitor engagement
• Track trends and feedback to optimize digital strategies

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–2 years of experience in marketing (preferably in food & beverage or hospitality)
• Proficiency in social media and digital marketing tools
• Excellent communication skills inboth English and Mandarin(Cantonese is a plus)
• Creative, detail-oriented, and able to manage multiple tasks independently
• Proficient in Microsoft Office, Canva, Adobe Creative Suite