Sr. Content Marketing Manager

Martyn Bassett Associates; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Martyn Bassett Associates is seeking a Senior Content Marketer in Toronto to transform the content function into a strategic engine driving market presence. You will develop content strategies for newsletters, blogs, and customer stories, ensuring effective communication for both B2B and B2C audiences. This hybrid role requires strong writing skills and a data-driven approach to content performance. Join a startup committed to innovative home management solutions and connect with local service providers.

Qualifications

• Proven track record in content marketing strategy, execution, and measurement.
• Exceptional writing skills with the ability to simplify complex concepts.
• Experience writing for various audiences and formats.

Responsibilities

• Develop and implement content strategy for various platforms.
• Write newsletters, blogs, web content, and customer stories.
• Measure and analyze content performance to guide future efforts.

Skills

Content strategy

SEO knowledge

Strong writing

B2B and B2C writing

Content performance reporting

AI integration

Job description

Our client is a Toronto-based startup reimagining how homeowners maintain and manage their most valuable asset: their home. Built on a community-driven model, their app connects homeowners with trusted local service providers, recommended by real neighbours, not algorithms.

It is more than a marketplace, it is a digital ecosystem that fosters trust, transparency, and collaboration between homeowners and local service providers.

The Opportunity:

Your mission is to take a content function that's been running on the side of someone's desk and turn it into the engine that brings this company to market.

You'll set the strategy and write the words for newsletters, blogs, web content, and customer stories, shaping how a local Toronto-built platform appears in the inboxes and feeds of the homeowners and Pros it's built for.

Two audiences, one voice.

You'll build the playbooks, run the experiments, measure what lands, and feed it back into what comes next.

Reports to the Director of Marketing.

The Skills/Requirement Needed to Succeed:

• We are seeking a Senior Content Marketer who has owned strategy, execution, and measurement together, ideally at a startup or as a team of one.
• We need a strong writer first: plain-language copy that makes complex ideas obvious, neither salesy nor slick
• Proven ability to write for both B2B and B2C audiences and shift tone accordingly
• Track record across newsletter, blog, web, and customer story formats
• Executes against a provided SEO/keyword strategy; curious about AEO and GEO as the search landscape evolves
• Conducts customer interviews and turns them into case studies, testimonials, and narratives
• Owns content performance reporting and uses data to drive editorial decisions
• Integrates AI into the writing process as a tool, not a crutch
• Hybrid, 3 days/week in office (GTA)