Bilingual Chinese Content & Marketing Strategist – Canada

Crimson Global Academy; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Crimson Education in Canada seeks a driven Chinese Content Creator & Marketing Specialist to blend storytelling with strategy, supporting bilingual marketing initiatives and lead generation among Chinese-speaking families.

You will craft WeChat content, adapt assets for North American audiences, coordinate events, and collaborate with sales to convert outreach into qualified opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Education, PR, or related field.
• Strong understanding of Canadian high school system and US admissions processes.
• Native Mandarin proficiency with fluent English (written and spoken).

Responsibilities

• Create original content for WeChat articles, e-books, brochures, ads, case studies, and marketing materials.
• Develop sales enablement materials: decks, program guides, brochures, customer resources.
• Design cross-platform assets for WeChat, Xiaohongshu, and other platforms.
• Localize bilingual assets to resonate with Chinese-speaking audiences in Canada.
• Coordinate integrated marketing campaigns and outreach events (educational expos, seminars, webinars).
• Monitor trends, competitor activity, and platform developments to inform strategy.
• Track content performance and lead-generation metrics; optimize campaigns accordingly.

Skills

Content creation

Copywriting

Sales enablement

Bilingual marketing

Project management

Education

Bachelor's degree in Marketing, Communications, Education, or related field

Tools

Google Workspace

Canva

Marketo

Major social platforms

Job description

Crimson Education in Canada seeks a driven Chinese Content Creator & Marketing Specialist to blend storytelling with strategy, supporting bilingual marketing initiatives and lead generation among Chinese-speaking families.

You will craft WeChat content, adapt assets for North American audiences, coordinate events, and collaborate with sales to convert outreach into qualified opportunities.