Manager, Social Media

Gowling WLG; Ottawa; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading global law firm in Ottawa seeks an experienced Social Media Manager to shape and lead their digital presence across Canadian platforms. The role involves strategic planning, team leadership, and executing impactful multi-platform campaigns. Candidates should have 5–7+ years of experience in social media management, excellent writing skills, and familiarity with tools like LinkedIn and Instagram. A hybrid work environment is offered.

Benefits

Hybrid work environment

Qualifications

• 5–7+ years of hands-on social media management experience.
• Proven ability to deliver multi-platform campaigns with measurable business impact.
• Experience managing and mentoring direct reports.

Responsibilities

• Develop and execute a firm-wide social media strategy.
• Ensure brand consistency across platforms.
• Collaborate to amplify thought leadership and talent stories.
• Manage social media content development and campaigns.
• Monitor brand mentions and engage appropriately.

Skills

Social media management

Writing and editing

Strategic thinking

Data analysis

Team leadership

Bilingualism (English/French)

Education

Post-secondary education in marketing, communications, journalism, or a related field

Tools

LinkedIn

Instagram

YouTube

Sprout

Hootsuite

Meltwater

Job description

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values - Raise the Bar, Thrive Together, and Embrace Differences- in all that we do.

Diversity, equity, and inclusion are an integral part of our firm’s core values. We are always striving to build a more equitable, engaging and rewarding workplace by attracting and retaining talented people from a diverse range of backgrounds, cultures and experiences. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Our diverse group of legal professionals, law students, law clerks, paralegals, legal administrative assistants and business services team members work together, and are respected and valued for their individual contributions.

PROFILE

We are seeking a strategic and experienced Social Media Manager to lead our firm’s digital presence across Canadian social platforms. This role is pivotal in shaping our domestic voice, amplifying thought leadership, and positioning our brand as a trusted advisor. You’ll drive end-to-end social strategy—from planning and execution to measurement—while managing a small team and collaborating across departments to elevate our brand and business development efforts.

This position can be based in either our Toronto or Ottawa office

RESPONSIBILITIES

• Develop and execute a firm-wide social media strategy aligned with business development and marketing goals
• Ensure brand consistency and platform-specific voice across LinkedIn, Instagram, YouTube, and emerging channels
• Collaborate with internal stakeholders to amplify thought leadership, client initiatives, and talent stories
• Build and manage an integrated social calendar with input from BD, partners, and marketing colleagues
• Lead copywriting, creative briefing, and real-time content development; oversee asset creation and guide external vendors
• Execute organic and paid campaigns to support recruitment, brand awareness, and client engagement
• Monitor online conversations and brand mentions; engage appropriately and escalate sensitive issues when needed
• Provide training and guidance to professionals on social media best practices and personal brand building
• Build and maintain KPI dashboards covering reach, engagement, CTR, audience quality, and pipeline influence
• Deliver regular performance reports with insights and recommendations to improve strategy and demonstrate ROI
• Use data to refine targeting, spend, and creative assets for maximum impact
• Stay current on platform updates, algorithm changes, and competitive trends
• Empower firm members with tools and guidance for employee advocacy and social selling
• Partner with internal teams to promote campaigns, media coverage, market recognition, and talent initiatives
• Manage and mentor direct reports, fostering growth, innovation, and high-quality output
• Propose and pilot innovative ideas to evolve the firm’s social presence
• Monitor emerging formats and technologies (e.g., AI-assisted content, short-form video, podcasts, interactive media)
• Evaluate new platforms for relevance to business objectives and recommend adoption where appropriate

QUALIFICATIONS

• Post-secondary education in marketing, communications, journalism, or a related field.
• 5–7+ years of hands-on social media management in a fast-paced agency or corporate environment, preferably B2B.
• Proven ability to plan and deliver multi-platform campaigns with measurable business impact.
• Exceptional writing, editing, and storytelling skills tailored for social media.
• Strategic and creative mindset with a passion for innovation and excellence.
• Mastery of LinkedIn, Instagram, X (formerly Twitter), YouTube, and tools such as Sprout, Hootsuite, Meltwater.
• Strong data fluency and experience with paid media budgets and A/B testing.
• Experience managing and mentoring direct reports.
• Ability to navigate complex organizations and collaborate with senior stakeholders.
• Proactive, accountable, and calm under pressure.
• Bilingualism (English/French) preferred; additional languages an asset.

Gowling WLG employees benefit from a hybrid work environment.

Not sure if you meet all the requirements? If you are excited about this opportunity but your experience does not align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.