Marketing Manager

Alberta College of Massage Therapy; Edmonton; On-site; CAD 60,000 - 70,000; Full time

Job summary

A leading educational institution is looking for a Marketing Manager to support multiple education brands. This role entails developing and executing organic marketing strategies, managing social media, and driving community outreach initiatives. The ideal candidate will have 2-3 years of marketing experience, strong organizational skills, and a Bachelor’s degree in Marketing or Communications. This full-time position is based in Edmonton, offering a salary starting at $60,000 annually, aligned with experience.

Benefits

Extended health & dental

On-site work location

Salary aligned with experience

Qualifications

• 2–3 years of experience in a marketing role focused on content and organic growth.
• Experience managing multiple projects or brands simultaneously is required.
• Strong organizational skills and ability to prioritize effectively.

Responsibilities

• Develop and execute marketing strategies aligned with enrollment goals.
• Manage day-to-day organic social media activities across platforms.
• Plan community outreach initiatives and promotional events.

Skills

Content creation

Social media management

Data analysis

Project management

Communication

Education

Bachelor’s degree in Marketing or Communications

Tools

CMS tools

Email marketing systems

Analytics tools

Job description

Overview

Marketing Manager role at Top Tier Education Corp, reporting to the Marketing Director. This role supports multiple education brands and campuses. The Marketing Manager develops and executes organic marketing strategies that drive brand awareness, student interest, and lead generation across digital platforms and community initiatives. The position balances strategic planning, hands-on execution, and performance reporting while collaborating with Admissions, Operations, and external partners. The ideal candidate is highly organized, data-informed, creatively driven, and comfortable managing multiple projects across different brands.

About Top Tier Education Corp

Top Tier Education Corp is a growing education management organization that supports a portfolio of private career colleges across Western Canada. We provide centralized operational, marketing, and strategic support to our colleges, enabling each brand to thrive while maintaining high standards of quality, compliance, and student experience.

Key Responsibilities

• Marketing Strategy & Content: Develop and execute organic marketing strategies aligned with enrollment and brand goals across multiple colleges; lead content planning for social media, blogs, email campaigns, and website updates; ensure all marketing materials are on-brand, compliant, and audience-focused; oversee creation of digital content including graphics, video, written content, and campaign assets.
• Social Media & Digital Presence: Manage day-to-day organic social media activity across platforms (Instagram, Facebook, LinkedIn, etc.); build and maintain content calendars for multiple brands and campuses; monitor engagement, respond to inquiries, and foster online community growth; track performance metrics and optimize content based on insights.
• Community Outreach & Events: Plan and coordinate community outreach initiatives, open houses, career fairs, and promotional events; collaborate with Admissions to promote events and support lead follow-up efforts; manage participation in external events and partnerships that support lead generation and brand visibility.
• Cross-Functional Collaboration: Work closely with Admissions to align marketing efforts with enrollment objectives; coordinate with campus teams to ensure consistent messaging and timely campaign execution; support the Marketing Director with campaign planning, reporting, and project prioritization.
• Performance Reporting & Insights: Track and analyze organic marketing performance, including engagement, inquiries, and lead trends; prepare monthly reports with insights and recommendations for optimization; conduct light competitive and market research to identify growth opportunities.
• Vendor & Project Management: Coordinate with external vendors such as designers, printers, and photographers; manage timelines, deliverables, and budgets for marketing projects.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 2–3 years of experience in a marketing role with a focus on content, social media, and organic growth.
• Experience managing multiple projects or brands simultaneously.
• Strong written and verbal communication skills.
• Familiarity with social platforms, CMS tools, email marketing systems, and analytics.
• Experience in education, training, or regulated industries is considered an asset.
• Strong organizational skills with the ability to prioritize in a fast-paced environment.

Location & Employment

Location: Edmonton, AB | Employment Type: Full-Time, Permanent | Salary: From $60,000 annually (commensurate with experience).

Benefits

• Extended health & dental
• On-site work location
• Salary details aligned with experience
• Starts as soon as possible
• 1 vacancy

Additional information

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