Lead Site Merchandising & eCommerce Performance

Carter's Inc.; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Carter’s Inc. is seeking a Manager Site Merchandising to lead Canada’s online shopping experience, drive engagement, and optimize revenue across digital platforms.

You will supervise two Site Merchandising Specialists and ensure alignment between marketing asks and on-site execution. You’ll own end-to-end site operations, perform performance analysis, run A/B tests, and collaborate with marketing, creative, traffic, email, and development teams to deliver measurable improvements in conversion

Qualifications

• Strong data and analytics capabilities with ability to translate metrics into actions.
• Experience running A/B tests and interpreting results.
• Proficiency with tools like Adobe Analytics, Customer Journey, Quantum Metric, Constructor, and Contentful.

Responsibilities

• Lead workload flow for entire Canada website including Special Projects and all Shops.
• Own daily site scrubs with eCommerce and Product Category team.
• Ensure alignment between marketing asks and site execution and manage campaigns, linking and promos.
• Lead A/B testing for marketing campaigns and deliver ROI improvements.
• Oversee end-to-end site experience from a customer perspective and drive frictionless digital journeys.
• Super user for analytics and collaboration tools and drive process improvements.
• Mentor and develop a high-performing site merchandising team.

Skills

Data analysis

A/B testing

Cross-functional leadership

Marketing analytics

Problem solving

Tools

Adobe Analytics

Customer Journey

Quantum Metric

Constructor

Contentful

JIRA

Salesforce

Trello

Job description

Carter’s Inc. is seeking a Manager Site Merchandising to lead Canada’s online shopping experience, drive engagement, and optimize revenue across digital platforms.

You will supervise two Site Merchandising Specialists and ensure alignment between marketing asks and on-site execution. You’ll own end-to-end site operations, perform performance analysis, run A/B tests, and collaborate with marketing, creative, traffic, email, and development teams to deliver measurable improvements in conversion