eCommerce Site Specialist

Carter's, Inc.; Mississauga; On-site; CAD 65,000 - 90,000; Full time

Job summary

Carter’s Inc. is seeking a collaborative Site Merchandising Specialist to join our eCommerce team. The role focuses on delivering an optimal online shopping experience and cross-functional collaboration.

You will drive site operations, pricing, and merchandising across multiple brands, with 4 days in office. Ideal candidates bring 2+ years of eCommerce experience, strong Excel skills, and familiarity with platforms like Salesforce and Contentful.

Qualifications

• Highly organized, detail oriented, strong communication skills.
• Proven ability to multi-task, be flexible and prioritize.
• Advance proficiency in Excel.
• Critical thinking.
• Innovation- Utilizing new technology like AI tools.
• Ecommerce platforms such as Constructor, Contentful, Salesforce, Adobe Analytics

Responsibilities

• Lead daily site scrubs with eCommerce and Product Category team.
• Execute global price changes and promotions for the site.
• Build and maintain promotional destinations.
• Responsible for product accuracy on the site.
• Capture weekly competitor homepages, emails, and Key Item Pieces.
• Manage Workload Flow for both brands including Master Promotional File Creation.
• Responsible for creation, execution and testing accuracy of coupon codes.
• Collaborate with marketing partners on site briefs and projects.
• Attend Creative Review meetings to understand linking strategy and customer journey.
• Review weekly site refreshes with the team ensuring that all linking, destinations and merchandising needs are met.
• Weekly homepage, landing page refreshes-merchandise shops, collections, and product categories.
• Utilize selling and customer navigation reports to optimize product presentation and shop setup.
• Partner with traffic, email, and dev teams on any outstanding JIRA tickets or issues.
• Collaborate directly with internal DTC Product Category Managers and Marketing.
• Serve as merchandising contact for refreshes. Check and send correct links and correct site issues.
• Review recommendation zones, sort order rules, and track changes.
• Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities

Skills

Excel

Multitasking

Communication

Detail-oriented

AI tools

Ecommerce analysis

Education

Bachelor’s Degree or equivalent

Tools

Constructor

Contentful

Salesforce

Adobe Analytics

Job description

Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

As Carter’s continues to drive momentum in our digital channels, we are looking for a collaborative, customer-centric Site Merchandising Specialist to join our eCommerce team. The ideal candidate is innovative, takes initiative, and has a strategic analytical mindset. This person should have experience creatively solving problems using technical tools and processes to support business objectives. The Site Merchandising Specialist role requires a combination of technical expertise, organizational skills, and cross-functional collaboration to deliver an optimal online shopping experience and support the growing digital business.

This role reports to the Manager-Site Merchandising on site, 4 days a week in office.

50%: eCommerce Site Operations

• Lead daily site scrubs with eCommerce and Product Category team
• Execute global price changes and promotions for the site
• Build and maintain promotional destinations.
• Responsible for product accuracy on the site
• Capture weekly competitor homepages, emails, and Key Item Pieces
• Manage Workload Flow for both brands including Master Promotional File Creation
• Responsible for creation, execution and testing accuracy of coupon codes
• Collaborate with marketing partners on site briefs and projects

40%: eCommerce Partnerships

• Attend Creative Review meetings to understand linking strategy and customer journey
• Review weekly site refreshes with the team ensuring that all linking, destinations and merchandising needs are met
• Weekly homepage, landing page refreshes-merchandise shops, collections, and product categories. Utilize selling and customer navigation reports to optimize product presentation and shop setup
• Partner with traffic, email, and dev teams on any outstanding JIRA tickets or issues
• Collaborate directly with internal DTC Product Category Managers and Marketing
• Serve as merchandising contact for refreshes. Check and send correct links and correct site issues
• Review recommendation zones, sort order rules, and track changes
• Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities

• 10%: eCommerce Leadership
• Challenge the status quo and look for ways to improve processes and create efficiencies
• Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities
• Train the broader team, including the Product Category Management team, on any new site initiatives or functionality
• Work directly with site marketing manager to gain a deeper understanding of site analytics
• Work on special projects as assigned
• Mentor Site Merchandisers on the team

We’d Love to hear from you if:

Must have:

• Highly organized, detail oriented, strong communication skills
• Proven ability to multi-task, be flexible and prioritize
• Advance proficiency in Excel
• Critical thinking
• Innovation- Utilizing new technology like AI tools.
• Ecommerce platforms such as Constructor, Contentful, Salesforce, Adobe Analytics

Preferred skills and experience:

• 2+ years of prior eCommerce experience required
• Bachelor’s Degree (or equivalent) preferred
• Proficiency in Microsoft office suite
• Retail experience preferred, especially in children’s clothing
• Passion for the web and online shopping a plus

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carter’s | OshKosh is an equal opportunity employer and encourages all interested and qualified candidates to apply. Should you require any type of accommodation, please do not hesitate to contact us.

Carter’s | OshKosh est un employeur souscrivant au principe de l'égalité d'accès à l'emploi et encourage tous les candidats intéressés et qualifiés à postuler. Si vous avez besoin de certaines mesures d'adaptation, n'hésitez pas à communiquer avec nous. .