eCommerce Site Specialist

Carter's, Inc.; Mississauga; On-site; CAD 60,000 - 85,000; Full time

Job summary

Carter’s Inc. is expanding its eCommerce team in Mississauga, inviting a Site Merchandising Specialist to enhance online shopping experiences for families.

You’ll lead site operations, manage promotions, ensure product accuracy, and collaborate with marketing, product, and analytics to optimize navigation and conversion. This role reports to the Site Merchandising Manager and blends technical tooling, cross‑functional teamwork, and process improvement to grow our digital business.

Qualifications

• Bachelor’s degree (or equivalent) is preferred.
• 2+ years in ecommerce or site merchandising is required.
• Strong analytical and problem-solving skills with a strategic mindset.

Responsibilities

• Lead daily site scrubs, price changes, and promotional destinations.
• Collaborate with marketing, product, and traffic teams on site briefs and Jira tickets.
• Mentor junior site merchandisers and drive process improvements in Salesforce and analytics.

Skills

Highly organized

Detail oriented

Strong communication skills

Multi-tasking

Flexibility

Prioritize

Critical thinking

Innovation

Education

Bachelor’s Degree (or equivalent)

Tools

Excel

Salesforce

Contentful

Constructor

Adobe Analytics

Microsoft Office

Job description

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

Role Overview

How you’ll make an impact: As Carter’s continues to drive momentum in our digital channels, we are looking for a collaborative, customer‑centric Site Merchandising Specialist to join our eCommerce team. The ideal candidate is innovative, takes initiative, and has a strategic analytical mindset. This person should have experience creatively solving problems using technical tools and processes to support business objectives. The Site Merchandising Specialist role requires a combination of technical expertise, organizational skills, and cross‑functional collaboration to deliver an optimal online shopping experience and support the growing digital business. This role reports to the Manager‑Site Merchandising on site, 4 days a week in office.

Responsibilities

50%: eCommerce Site Operations – Lead daily site scrubs with eCommerce and Product Category team, Execute global price changes and promotions for the site, Build and maintain promotional destinations, Responsible for product accuracy on the site, Capture weekly competitor homepages, emails, and Key Item Pieces, Manage Workload Flow for both brands including Master Promotional File Creation, Responsible for creation, execution and testing accuracy of coupon codes, Collaborate with marketing partners on site briefs and projects.

40%: eCommerce Partnerships – Attend Creative Review meetings to understand linking strategy and customer journey, Review weekly site refreshes with the team ensuring that all linking, destinations and merchandising needs are met, Weekly homepage, landing page refreshes‑merchandise shops, collections, and product categories, Utilize selling and customer navigation reports to optimize product presentation and shop setup, Partner with traffic, email, and dev teams on any outstanding JIRA tickets or issues, Collaborate directly with internal DTC Product Category Managers and Marketing Serve as merchandising contact for refreshes, Check and send correct links and correct site issues, Review recommendation zones, sort order rules, and track changes, Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities.

10%: eCommerce Leadership – Challenge the status quo and look for ways to improve processes and create efficiencies, Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities, Train the broader team, including the Product Category Management team, on any new site initiatives or functionality, Work directly with site marketing manager to gain a deeper understanding of site analytics, Work on special projects as assigned, Mentor Site Merchandisers on the team.

Qualifications & Requirements

• Highly organized, detail oriented, strong communication skills
• Proven ability to multi‑task, be flexible and prioritize
• Advance proficiency in Excel
• Critical thinking
• Innovation – Utilizing new technology like AI tools. Ecommerce platforms such as Constructor, Contentful, Salesforce, Adobe Analytics

Preferred Skills & Experience

• 2+ years of prior eCommerce experience required
• Bachelor’s Degree (or equivalent) preferred
• Proficiency in Microsoft office suite
• Retail experience preferred, especially in children’s clothing
• Passion for the web and online shopping a plus

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Equal Opportunity

Carter’s | OshKosh est un employeur souscrivant au principe de l'égalité d'accès à l'emploi et encourage tous les candidats intéressés et qualifiés à postuler.

Carter’s | OshKosh is an equal opportunity employer and encourages all interested and qualified candidates to apply.

Accommodations

Should you require any type of accommodation, please do not hesitate to contact us.

Si vous avez besoin de certaines mesures d'adaptation, n'hésitez pas à communiquer avec nous.

Company Culture & Values

We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways. We’ve kept our close‑knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences. Caring, teamwork, flexibility, and growth are what make us different. What’s not to love?