Manager, Site Merchandising

Carters Inc.; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Job summary

Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, owning Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands.

The Manager Site Merchandising will lead Canada’s online experience, driving engagement, conversion, and revenue while guiding two Site Merchandising Specialists. You will collaborate with marketing, creative, and dev teams to ensure campaigns and shops launch on time, accurately, and aligned with brand priorities.

Qualifications

• Requires strong data and analytics expertise to translate performance metrics into strategic actions.
• Proficiency with analytics tools (Adobe Analytics, Customer Journey, Quantum Metric, Constructor, Contentful) and ability to run A/B tests.
• Experience using AI tools (Claude, Gemini, ChatGPT) for optimization.
• Excellent cross-functional leadership and collaboration skills to align merchandising with marketing and development teams.
• Clear communication and attention to detail in driving site performance and conversion.

Responsibilities

• Lead Canada website site operations and strategy for Carter’s online presence.
• Oversee cycle of site refreshes, merchandising alignment, and link/campaign accuracy across pages.
• Lead A/B testing and provide actionable insights to improve conversion and ROI.
• Manage two Site Merchandising Specialists and foster growth through mentoring and training.

Skills

Data analysis

A/B testing

AI tools usage

Cross-functional leadership

Communication

Tools

Adobe Analytics

Customer Journey

Quantum Metric

Contentful

Constructor

Claude

Gemini

ChatGPT

Job description

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter’s.

How you’ll make an impact:

The Manager Site Merchandising is responsible for enhancing the online shopping experience to drive customer engagement, improve conversion rates, and optimize revenue across the company’s digital platforms. This role involves leading site operations, analyzing performance metrics, and collaborating with cross-functional teams to ensure that the online store reflects the brand’s standards and priorities. As the point person for the site team, this role leads two Site Merchandising Specialists and ensures complete alignment between marketing asks and site execution.

40%: eCommerce Site Operations & Strategy

• Lead workload flow for entire Canada website including Special Projects and all Shops
• Own daily site scrubs with eCommerce and Product Category team
• Ensure complete alignment between marketing asks and site execution, so that campaigns, shops, linking and promos go live on time, accurately and as planned
• Leads A/B testing for marketing campaigns to assess performance across channels, delivering quantitative analysis and strategic recommendations to drive conversion and ROI improvements.
• Oversee end to end site experience from a customer perspective. Proactively look for opportunities to make digital experiences frictionless for customers and support evolving business goals
• Super user for Customer Journey, Quantum Metric, Trello, Brand Folder, Contentful, Constructor
• Challenge the status quo and look for ways to improve processes and create efficiencies
• Innovation – utilizing new technology like AI tools

30%: Cross-Functional Collaboration

• Responsible for leading weekly site refreshes with the team ensuring that all linking, destinations, and merchandising needs are met
• Point person for the site team and lead contact for marketing, creative, traffic, email and development teams on site requests, outstanding JIRA tickets and issues
• Lead creative review meetings to communicate linking strategy and customer journey
• Review recommendation zones and sort order rules for all sale pages and track changes.
• Collaborates with U.S. teams to adapt strategies for the Canadian market and delivers actionable digital performance insights and strategic recommendations to the Canadian team, enabling optimized campaign execution and improved KPI results

30%: Leadership & Development

• Manages two Site Merchandising Specialists, setting priorities and workload, reviewing work, and fostering development and high performance through a collaborative, growth-focused approach.

• Plan, execute and maintain training for the broader team, on any new site initiatives

• Hold stakeholders accountable to deadlines and give feedback ensuring deliverables align with the strategy/project goals

• Mentor site merchandisers and site merchandising specialists

We’d Love to hear from you if:

Must have:

Strong Data & Analytics Expertise

• This role requires deep comfort with analyzing performance metrics and turning them into strategic actions.
• Advanced proficiency with analytics tools (Adobe Analytics, Customer Journey, Quantum Metric, Constructor, Contentful). Ability to run A/B tests and interpret results.
• Skill in using data to optimize conversion, user experience, and site performance.
• Strong attention to detail
• Experience utilizing AI tools Claude, Gemini, or ChatGPT

Cross-Functional Leadership & Collaboration

• Act as the hub between merchandising, marketing, creative, and development teams.
• Strong communication skills for leading site refreshes and creative reviews. Ability to influence teams and