AI-Powered GTM Architect for Enterprise Growth

OneRiver Software; Toronto; Hybrid; CAD 100,000 - 135,000; Full time

Job summary

OneRiver Software is seeking a Go-to-Market Engineer in Toronto to design and build an AI-powered prospecting and demand-generation engine. You will map target accounts, identify key decision-makers, and create multi-channel campaigns that drive qualified opportunities.

This builder role requires combining AI, data, and automation to scale customer acquisition in asset-intensive industries. The ideal candidate blends technical ingenuity with commercial instinct, owns the GTM system end-to-end,

Qualifications

• Experience building AI-enabled workflows, marketing automation systems, or growth-engineering solutions.
• Strong practical knowledge of AI tools, large language models, APIs, automation platforms, data enrichment, and CRM integrations.
• Familiarity with platforms such as HubSpot or Salesforce, LinkedIn Sales Navigator, Clay, n8n, Make, or equivalent tools.
• Understanding of B2B demand generation, account-based marketing, prospect qualification, and enterprise sales pipelines.
• Strong analytical and problem-solving skills with the ability to measure outcomes and optimize performance.
• Excellent written communication skills and the ability to develop relevant messaging for senior business and technical audiences.

Responsibilities

• Design, implement, and continuously improve an AI-driven prospecting and demand-generation engine.
• Build automated workflows and AI agents to research target companies, identify decision-makers, personalize communications, and manage follow-up.
• Integrate AI tools with CRM, marketing automation, sales engagement, and analytics platforms.
• Experiment with emerging AI technologies to increase productivity, improve targeting, and scale customer acquisition.
• Establish dashboards and measurable indicators for target-account coverage, prospect engagement, qualified meetings, and pipeline contribution.

Skills

AI workflows

Marketing automation

CRM integrations

B2B demand generation

ABM

Data analysis

Written communication

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Clay

n8n

Make

Job description

OneRiver Software is seeking a Go-to-Market Engineer in Toronto to design and build an AI-powered prospecting and demand-generation engine. You will map target accounts, identify key decision-makers, and create multi-channel campaigns that drive qualified opportunities.

This builder role requires combining AI, data, and automation to scale customer acquisition in asset-intensive industries. The ideal candidate blends technical ingenuity with commercial instinct, owns the GTM system end-to-end,