Integrated Marketing Communications Lead

Irving Oil Ltd.; New Brunswick; On-site; CAD 64,000 - 83,000; Full time

Benefits offered by this job

Parking allowance

Medical and dental benefits from day1

Paid vacation

Wellness program & EAP

Volunteer day & donation matching

Job summary

Irving Oil Ltd. is seeking a Marketing Communications Specialist to drive integrated campaigns across traditional and digital channels.

You will partner with clients and stakeholders to identify messaging, lead cross-functional teams, and deliver high-impact content that builds brand awareness and contributes to growth. You will manage multiple priorities, develop strategic content, and present recommendations to clients, all while leveraging a collaborative, results-driven environment in New

Qualifications

• Post-secondary education in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3–5 years of relevant experience.
• Experience developing and executing integrated marketing and communication campaigns.
• Ability to manage multiple projects and stakeholders in a fast-paced corporate environment.

Responsibilities

• Partner with clients and stakeholders to identify communication needs, campaign objectives, target audiences, and key messaging.
• Lead the development and execution of integrated marketing and communication campaigns across traditional and digital channels.
• Collaborate with Creative Services, Marketing, Media Planning, and Consumer Insights teams to develop campaign strategies, content, and creative solutions.
• Manage project timelines, priorities, and stakeholder communications to ensure successful campaign delivery.
• Create and deliver compelling content for advertising, social media, websites, email, presentations, and other communication channels.
• Present campaign strategies, creative concepts, and recommendations to clients and stakeholders.
• Monitor campaign performance and support reporting, post-campaign reviews, and continuous improvement initiatives.

Skills

Copywriting

Marketing knowledge

Project management

Relationship building

Strategic thinking

French language (asset)

Education

Bachelor's degree in Marketing / Communications / Public Relations / Journalism / Business

Job description

Irving Oil Ltd. is seeking a Marketing Communications Specialist to drive integrated campaigns across traditional and digital channels.

You will partner with clients and stakeholders to identify messaging, lead cross-functional teams, and deliver high-impact content that builds brand awareness and contributes to growth. You will manage multiple priorities, develop strategic content, and present recommendations to clients, all while leveraging a collaborative, results-driven environment in New