Inside Technical Sales

J. Hernick Limited & Hernick Automotive Services Inc.; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

Hernick Automotive Services Inc. in Etobicoke, ON is seeking an Inside Technical Sales professional to support customers and internal teams with technical product information, quotations, and order processing.

The role focuses on understanding automotive service equipment needs, recommending solutions, and following up on leads to drive sales growth, while maintaining records and coordinating with service and logistics teams.

Qualifications

• Strong Technical Sales and Sales skills with ability to explain solutions clearly.
• Excellent Communication and Customer Service skills, including active listening and professional etiquette.
• Experience providing Technical Support for automotive service equipment parts, systems, or services, or aptitude for learning technical concepts.
• Comfort working on-site, collaborating with service, warehouse, and administrative teams.
• Proficiency with basic computer applications and accurate data entry.

Responsibilities

• Provide technical product information to customers and internal teams.
• Prepare quotations and process orders.
• Respond to inquiries by phone, email, and in person.
• Consult with clients to understand equipment needs and upsell or cross-sell where appropriate.
• Maintain accurate records in the sales system and coordinate with service and logistics teams.

Skills

Technical sales

Communication

Customer service

Technical support

Data entry

Organizational skills

Team collaboration

Education

High school diploma

Post-secondary education in business or automotive technology

Tools

CRM or order-entry systems

Spreadsheets

Job description

Company Description

Hernick Automotive Services Inc. is an automotive service equipment-focused business headquartered in Toronto, Ontario, Canada. The company serves customers all over Canada with a focus on reliable, technically informed automotive services and solutions. Team members work closely with clients who rely on the company's expertise to keep automotive service equipment safe, efficient, and compliant. The organization values professional customer service, technical accuracy, and a collaborative approach to problem-solving. It offers opportunities to grow skills in both automotive service equipment and business operations.

Role Description

The Inside Technical Sales role is a full-time, on-site position based in Etobicoke, ON. This role focuses on supporting customers and internal teams by providing technical product information, preparing quotations, processing orders, and responding to inquiries by phone, email, and in person. The Inside Technical Sales professional will consult with clients to understand their automotive service equipment and parts needs, recommend appropriate solutions, and follow up on leads to support sales growth. Daily responsibilities include maintaining accurate records in the sales system, coordinating with service and logistics teams to ensure timely delivery, and resolving basic technical and service-related questions. The role also involves building long-term customer relationships, identifying upselling or cross-selling opportunities, and contributing feedback to improve products, services, and internal processes.

Qualifications

• Strong Technical Sales and Sales skills, with the ability to understand automotive service equipment products and explain solutions clearly.
• Excellent Communication and Customer Service skills, including active listening, professional phone etiquette, and clear written communication.
• Experience providing Technical Support for automotive service equipment parts, systems, or services, or a strong aptitude for learning technical concepts.
• Comfort working in an on-site environment, collaborating with service, warehouse, and administrative teams.
• Proficiency with basic computer applications (e.g., email, CRM or order-entry systems, spreadsheets) and accurate data entry.
• Strong organizational skills, attention to detail, and the ability to manage multiple customer requests and orders simultaneously.
• Previous experience in automotive service equipment, industrial, or related technical sectors is an asset.
• High school diploma required; post-secondary education in business, automotive technology, or a related field is an advantage.