Industrial Sales Engineer

Wakefield Canada Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Join a leading Canadian company as a Sales Engineer, responsible for expanding market presence for Castrol Industrial lubricants. This role combines technical sales with customer engagement, requiring strong relationship-building skills and industry knowledge. Enjoy competitive compensation and a collaborative culture.

Benefits

Competitive compensation

Bonus

Benefits package

Opportunities for professional growth

Dynamic company culture

Qualifications

• 3–5 years of technical sales experience in industrial lubricants.
• Proven ability to develop new business and manage complex sales cycles.

Responsibilities

• Develop and execute strategic sales plans for Castrol Industrial business.
• Identify and secure new business opportunities through direct sales.

Skills

Technical Sales

Communication

Negotiation

Organizational Skills

Education

Bachelor’s Degree in Engineering

Bachelor’s Degree in Business

Tools

CRM Systems

Microsoft Office Suite

Job description

Why Wakefield Canada?

Lead. Grow. Make an impact.

Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world’s most recognized brands.

Step into a high-impact leadership role where innovation, integrity, and people come first.

We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.

Competitive comp. Executive benefits. Real influence.

Let’s build something great—together

About Wakefield Canada

Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.

Position Overview:

The Sales Engineer is responsible for expanding Wakefield’s Castrol Industrial lubricants market presence through both direct customer engagement and collaboration with indirect sales channels. This role requires a deep understanding of industrial applications, technical solutions selling, and the ability to build strong relationships with customers, distributors, and internal teams.

Key Responsibilities:

• Develop and execute strategic sales plans to grow the Castrol Industrial business across designated territories and industry sectors.
• Identify, target, and secure new business opportunities through direct sales efforts and by supporting channel partners.
• Maintain and grow relationships with existing industrial customers, ensuring high levels of satisfaction and retention.
• Provide technical consultation and product recommendations to customers, matching Castrol solutions to specific operational needs.
• Conduct site visits, product demonstrations, technical training, and troubleshooting support as required.
• Work collaboratively with distribution partners to drive joint sales initiatives, support end-user engagement, and enhance channel capabilities.
• Develop a strong understanding of customer operations, applications, and industry trends to proactively identify opportunities for Castrol products and services.
• Manage the sales pipeline, reporting activities, opportunities, and forecasts through CRM and internal reporting tools.
• Collaborate cross-functionally with marketing, technical services, and operations teams to deliver a seamless customer experience.
• Represent Wakefield Canada and the Castrol brand at industry events, trade shows, and customer meetings.

Qualifications:

• Bachelor’s Degree in Engineering, Business, or a related field (or equivalent experience).
• 3–5 years of technical sales experience, preferably within industrial lubricants, manufacturing, or related sectors.
• Strong technical aptitude with the ability to understand and articulate industrial applications and lubrication solutions.
• Proven ability to develop new business and manage a complex sales cycle.
• Experience working with indirect sales channels (distributors, resellers, etc.) is a strong asset.
• Excellent communication, presentation, and negotiation skills.
• Self-starter with strong organizational skills and the ability to manage multiple priorities.
• Proficiency with CRM systems and Microsoft Office Suite.
• Ability to travel regularly within assigned territory.

Why Join Wakefield:

• Work with a recognized leader and trusted brand in the lubricant industry.
• Competitive compensation, bonus, and benefits package.
• Opportunities for professional growth and development.
• Dynamic and collaborative company culture.

Join a purpose-driven, Canadian-owned company where you’ll be part of a team that moves fast, and makes a real impact—backed by a global brand and competitive executive rewards