Impactful Lifecycle CRM Lead (Braze) — Remote

Uncover

Canada

On-site

CAD 90,000 - 130,000

Full time

4 days ago

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Job summary

Willow, a telehealth company, seeks a Lifecycle CRM Manager (Braze) to lead lifecycle programs that drive user acquisition, conversion, and retention. You will develop campaigns for prospective patients and existing users through every stage, shaping product understanding and trust with segmentation, content, and behavior-driven automation.

You’ll partner across marketing to align on strategy, optimize engagement, and boost revenue while delivering precise, compliant communications in a

Qualifications

5+ years in lifecycle marketing, email marketing, or customer communications programs.
Hands-on proficiency with marketing automation platforms; Braze is a plus.
Strong data analysis and problem-solving in a metrics-driven environment.
Experience designing testing roadmaps with clear hypotheses and success metrics.
Solid HTML/CSS knowledge and familiarity with email rendering.

Responsibilities

Manage the full lifecycle of acquisition and retention campaigns, from strategy through post-send analysis.
Own and maintain the customer journey map for your category and live flows.
Design and execute robust A/B testing programs on always-on campaigns.
Ensure flawless campaign execution, QA, testing, and cross-channel consistency.
Collaborate with marketing peers to share learnings and improve efficiency.
Present campaign results, testing recommendations, and strategic initiatives to stakeholders.