Lifecycle Email Marketing Leader

AlgaeCal; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare package

Monthly team events

Flexible holidays

Weekly team lunches

Casual dress code

Dog-friendly office

Job summary

AlgaeCal is seeking an Email Marketing Leader to design and oversee personalized customer journeys across email, SMS, push, and other owned channels. You’ll drive retention, loyalty, and revenue through automation, segmentation, and testing in Braze, Klaviyo, and SFMC, while coaching a small team.

You’ll lead lifecycle programs, optimize communications, and partner with CRM and analytics to maximize customer lifetime value. This role offers an opportunity to shape health-space marketing at scale.

Qualifications

• 2+ years experience in email and database marketing or related function
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints
• 2+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with reward and subscription programs, loyalty communication flows and lead funnels
• Data driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills
• Experience managing a small, cross functional team
• Experience in health/supplement space an asset

Responsibilities

• Creating and managing lifecycle automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications
• Oversee email design/message best practices.
• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.

Skills

Email marketing

Lifecycle automation

Segmentation

Multi-channel marketing

Data-driven

Team leadership

Personalization

Campaign optimization

Tools

SFMC

Klaviyo

Braze

Salesforce

Job description

AlgaeCal is seeking an Email Marketing Leader to design and oversee personalized customer journeys across email, SMS, push, and other owned channels. You’ll drive retention, loyalty, and revenue through automation, segmentation, and testing in Braze, Klaviyo, and SFMC, while coaching a small team.

You’ll lead lifecycle programs, optimize communications, and partner with CRM and analytics to maximize customer lifetime value. This role offers an opportunity to shape health-space marketing at scale.