CRM Lifecycle Specialist (Hybrid) - Canada

Voitto; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Entain is seeking a CRM Lifecycle Executive to own automated lifecycle campaigns across email, SMS, push and in-app channels from our Toronto base. The role combines creative execution with data insights to optimise engagement, retention, and lifetime value within a fast-moving, data-led environment.

You will collaborate with operations, creative, and regional teams to ensure compliant, impactful campaigns and continuous improvement across Canadian brands.

Qualifications

• 2-3 years' experience in B2C CRM or lifecycle marketing roles.
• Strong analytical skills with data-driven decision making.
• Experience managing multi-channel campaigns and QA processes.

Responsibilities

• Design and execute automated lifecycle campaigns across email, SMS, push and in-app channels.
• Leverage AI-driven insights and data analytics to refine targeting, messaging and journeys.
• Build, QA and deploy campaigns ensuring accuracy, consistency and timely delivery.
• Analyse campaign performance, producing reports and identifying optimisation opportunities.
• Support A/B testing initiatives to improve engagement, conversion and efficiency.
• Coordinate with stakeholders to deliver high-quality briefs, assets and promotions.

Skills

Analytical skills

Campaign management

Tools

Optimove

Salesforce

ExactTarget

Job description

Entain is seeking a CRM Lifecycle Executive to own automated lifecycle campaigns across email, SMS, push and in-app channels from our Toronto base. The role combines creative execution with data insights to optimise engagement, retention, and lifetime value within a fast-moving, data-led environment.

You will collaborate with operations, creative, and regional teams to ensure compliant, impactful campaigns and continuous improvement across Canadian brands.