CRM Strategist

Creative Circle; Toronto; On-site; CAD 77,000 - 115,000; Full time

Job summary

Creative Circle is seeking a CRM Strategist for a 12+ month remote contract. The role focuses on building and executing multi-channel CRM campaigns, developing audience segmentation, and optimizing performance to drive product launches and GTM initiatives.

Must have 5–10+ years in CRM/digital marketing and experience with major marketing clouds. The position is remote (40 hrs/week) with a rate up to $60/hr.

Qualifications

• CRM or digital marketing experience required.
• Audience segmentation and customer journey strategy.
• Strong communication and consulting skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Build and execute multi-channel CRM campaigns.
• Develop audience segmentation and personalization strategies.
• Analyze campaign performance and optimize results.
• Define KPIs and measure effectiveness.
• Partner with creative, analytics, technology, media, and client teams.
• Support product launches and go-to-market initiatives.

Skills

CRM strategy

Lifecycle marketing

Audience segmentation

Campaign orchestration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Adobe Experience Cloud

Microsoft Dynamics

Job description

Our consulting agency client is seeking a CRM Strategist for a 12+ month remote contract (40 hrs/week). Rate: up to $60/hr T4.

Must-Haves:

• Product/brand launch experience
• CRM, lifecycle or digital marketing background
• Audience segmentation & customer journey strategy
• Campaign orchestration & marketing automation

What You'll Do:

• Build and execute multi-channel CRM campaigns
• Develop audience segmentation and personalization strategies
• Analyze campaign performance and optimize results
• Define KPIs and measure effectiveness
• Partner with creative, analytics, technology, media, and client teams
• Support product launches and go-to-market initiatives

Qualifications:

• 5-10+ years in CRM, lifecycle marketing, digital marketing, or marketing strategy
• Experience with Salesforce Marketing Cloud, Salesforce CRM, Adobe Experience Cloud, and/or Microsoft Dynamics
• Strong understanding of customer data, personalization, and campaign execution
• Excellent communication and consulting skills
• Ability to manage multiple priorities in a fast-paced environment