Hybrid Growth Pipeline Programs Lead

Leadout Capital; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Global Growth Systems is seeking a results-driven demand generation professional to own and optimize multi-channel campaigns that drive pipeline across B2B tech accounts. You’ll lead funnel strategies, measure outcomes, and collaborate with Cloud Field Marketing and OU Marketing to maximize reach and impact.

The role emphasizes program design, data-driven decision making, and a strong handoff to sales. A hybrid work model requires three in-office days per week, with a focus on measurable

Qualifications

• 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
• Ability to take a brief from strategy to launch across multiple channels and stakeholders.
• Experience reading conversion reports and using data to guide decisions.

Responsibilities

• Lead the team's funnel expert, design always-on programs and optimize pipeline.
• Execute quarterly hotspot program cycle end-to-end with multi-channel plays.
• Partner with marketing teams to align on signals, timing, messaging, and audience coverage.
• Launch on time and optimize mid-flight based on engagement signals; build repeatable playbooks.
• Track program performance and report pipeline contribution with clear attribution to business outcomes.
• Build target account lists and deliver contact intelligence for BDRs and AEs.

Skills

Demand generation

Campaign management

Field marketing

B2B tech

Cross-functional collaboration

Tools

Marketing Cloud

Salesforce

Job description

Global Growth Systems is seeking a results-driven demand generation professional to own and optimize multi-channel campaigns that drive pipeline across B2B tech accounts. You’ll lead funnel strategies, measure outcomes, and collaborate with Cloud Field Marketing and OU Marketing to maximize reach and impact.

The role emphasizes program design, data-driven decision making, and a strong handoff to sales. A hybrid work model requires three in-office days per week, with a focus on measurable