Senior Pipeline Programs Strategist

110 salesforce.com Canada Corporation; Toronto; Hybride; CAD 88 000 - 122 000; Plein temps

Résumé du poste

Salesforce in Toronto is seeking a Marketing & Communications professional to lead demand generation and campaign management within Global Growth Systems' Pipeline Programs. You will design multi-channel programs, manage funnel scoring, and ensure a strong handoff to Sales Development and Field Sales.

You will collaborate across Cloud Field Marketing and OU Marketing, optimize programs based on engagement signals, and build repeatable playbooks for future quarters in a hybrid role with three

Qualifications

• 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
• Ability to take a brief from strategy to launch across multiple channels and stakeholders.
• Experience working with Sales Development or BDR teams and understanding handoffs.
• Strong cross-functional collaboration and ability to manage multiple workstreams.
• Clear communicator translating campaign logic into seller-ready messaging.

Responsabilités

• Design always-on programs and manage the quarterly hotspot cycle end-to-end.
• Launch programs with multi-channel playbooks and track performance with clear attribution.
• Own the marketing-to-sales handoff with target account lists and contact intelligence.
• Collaborate with Marketing Ops and BDR leadership on scoring, routing, and lead quality.
• Measure impact through engagement and conversion signals and optimize mid-flight.

Connaissances

Demand generation

Campaign management

Field marketing

Cross-functional collaboration

Lead routing & scoring

Outils

Marketing Cloud

Salesforce

Description du poste

Salesforce in Toronto is seeking a Marketing & Communications professional to lead demand generation and campaign management within Global Growth Systems' Pipeline Programs. You will design multi-channel programs, manage funnel scoring, and ensure a strong handoff to Sales Development and Field Sales.

You will collaborate across Cloud Field Marketing and OU Marketing, optimize programs based on engagement signals, and build repeatable playbooks for future quarters in a hybrid role with three