Hybrid Senior Analyst, Pipeline Programs & Growth

Salesforce; Vancouver; Hybrid; CAD 88,000 - 122,000; Full time

Job summary

Salesforce in Canada is hiring for a hybrid Marketing & Communications role within Global Growth Systems. You will connect leadership priorities to seller actions, building programs that move leads through the funnel and optimize engagement across multiple channels.

This role emphasizes data-driven decision making and close collaboration with Marketing and Sales teams. You have 5+ years in demand generation or field marketing in a B2B tech setting, with hands-on experience in lead scoring,

Qualifications

• 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
• Ability to take strategy to launch across multiple channels and stakeholders.
• Experience with lead funnel data and interpreting conversion reports to drive decisions.
• Worked closely with Sales Development or BDR teams; understands sales handoffs.

Responsibilities

• Act as the team's lead funnel expert, mapping leads through OU and segmentations.
• Execute the hotspot program cycle end-to-end with multi-channel plays aligned to leadership objectives.
• Partner with Cloud Field Marketing and OU Marketing on signals, timing, messaging, and audience coverage.
• Launch on time and optimize mid-flight based on engagement and conversion signals; build scalable playbooks.
• Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion; report outcomes.

Skills

Demand generation

Campaign management

Field marketing

Lead funnel data

Cross-functional collaboration

Sales handoff

Tools

Marketing Cloud

Salesforce

Job description

Salesforce in Canada is hiring for a hybrid Marketing & Communications role within Global Growth Systems. You will connect leadership priorities to seller actions, building programs that move leads through the funnel and optimize engagement across multiple channels.

This role emphasizes data-driven decision making and close collaboration with Marketing and Sales teams. You have 5+ years in demand generation or field marketing in a B2B tech setting, with hands-on experience in lead scoring,